Tradier

Overview
News
Retail Trading Infrastructure?
Product stageSegments
Expansion
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B2B: Robo Advisory Infrastructure Solutions, B2C: Online Trading Platforms
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Tradier is an online brokerage platform that offers equity and options trading through a free account or on a subscription basis. Tradier also offers a range of APIs for brokerages and investment advisors. Its Brokerage APIs are available on a freemium basis as an individual plan, while business plans have customized pricing. Advisor APIs enable investment advisors to accelerate the development of their digital offerings, which includes online account opening, deposit and withdrawal capabilities, and document delivery. The platform also offers over 40 third-party integrations with features such as automated trading and advanced technical analysis. In August 2023 , the company launched Tradier Hub, which will allow users to access over 100 platforms and be part of a retail trading community. The Tradier Hub will be accessible free of charge and provide users with intraday education and market insights and engage with other professional traders in real time.

Account-holders are charged a commission of USD 0.35 on options trades, with no commission on equity trades. Subscribers pay a monthly fee of USD 10 for commission-free trading of equities and options. A range of other fees, including outgoing Automated Customer Account Transfer fees (ACAT) (USD 75), inactivity fees for non-subscription accounts (USD 50), and wire transfers (USD 30-75), are also charged, with margin trading available at 5.25% interest. Its proprietary trading platform, TradeHawk, is priced at USD 10–85 per month.

In March 2021, Tradier acquired Rho, a commission-free mobile trading app for stocks, ETFs, equity options, and index options, for an undisclosed amount. Through the acquisition, Tradier has planned to launch a white-label mobile offering aimed at clients who wish to offer embeddable investing capabilities.

Funding and financials

In April 2023 , Tradier raised USD 24.6 million in Series B funding led by PEAK6 Strategic Capital. The company earmarked the funds to support further development of its platform with added features and broadened its service offerings.

HQ location:
11016 Rushmore Drive Suite 350 Charlotte NC USA
Founded year:
2012
Employees:
11-50
IPO status:
Private
Total funding:
USD 30.7 mn
Last Funding:
USD 24.6 mn (Series B; Apr 2023)
Last valuation:
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