Based in the UK, Nefta offers an end-to-end Web3 development platform that helps game developers and brands to incorporate blockchain technologies into their products. Its platform is mainly targeted at companies operating in the gaming and music industries as well as in the metaverse.
Its platform offers integration and white-label solutions using bespoke APIs and SDKs for digital assets (including cryptocurrencies and NFTs), multichain wallets, and NFT marketplaces. In addition, it provides developers insights on on-chain data such as blockchain economics, monetization, and user analytics. The company was also developing advertising services powered by blockchain technologies as of February 2023. This includes an SDK for publishers and content creators to improve monetization, as well as a platform for publishing content.
Funding and financials
Nefta raised USD 5 million in seed funding from Play Ventures’ Future Fund in February 2023, with the proceeds earmarked toward business and market expansion, recruitment, and the launch of its Web3 advertising network (in Q1 2023).
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