Niftify is an NFT e-commerce platform that allows web2 companies to transition to web3 (NFT stores and marketplaces) from their own website. The platform was launched publicly in September 2022. It had 10,000 users in private beta and had signed deals with over 25 well-known brands. Users will be able to connect with popular wallets including its own custodial wallet to buy, sell, and swap NFTs. The current payment options include fiat payments as well as Polygon and Ethereum blockchains. The platform-as-a-service solution eliminates the need for coding, blockchain development, and licensing, while customers will be able to scale and maximize revenues directly from their own website. The company planned to generate revenue through a subscription-based model. Niftify raised USD 7.9 million as of September 2022 from venture funding and token sales and was valued at USD 40 million. This includes its ongoing seed funding round led by Moonchain Capital and Audacia Capital. The company had annual recurring revenue of over USD 1 million (September 2022)and was projected to generate USD 3.4 million over the following 12 months.
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