Bread Financial

Bread Financial Holdings, Inc. (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions. Headquartered in Columbus, Ohio, Bread Financial was formerly known as Alliance Data Systems Corporation before rebranding in March 2022. The company reported revenue of USD 4.289 billion for the full year 2023.

Bread Financial offers a comprehensive suite of products and services, including:

• Private label and co-brand credit cards

• Bread Pay buy now, pay later products

• Installment loans

• Bread Cashback American Express Credit Card

• Bread Savings high-yield savings accounts and certificates of deposit

• Personal loans

• Branded credit cards and buy now, pay later solutions for businesses

The company leverages data insights and white-label technology to deliver growth for its partners. Bread Financial's direct-to-consumer offerings provide customers with more access, choice and financial flexibility. The Bread Cashback American Express Credit Card offers unlimited 2% cash back on purchases with no annual fee.

In recent developments, Bread Financial has focused on strengthening its balance sheet and optimizing its technology. The company increased its common equity tier one capital ratio by 350 basis points in 2023. Bread Financial also completed a USD 900 million senior notes offering and paid down approximately USD 500 million in unsecured borrowings. The company anticipates challenges in 2024 due to economic conditions and potential regulatory changes regarding credit card late fees, but remains committed to sustainable growth and enhancing its digital capabilities to meet evolving consumer needs.