Go North

Go North is an ecommerce aggregator that focuses on acquiring and scaling brands primarily on Amazon's Fulfilled-By-Amazon (FBA) platform. Founded in late 2021, the company aims to consolidate smaller third-party Amazon sellers under its operational umbrella to increase profitability. Go North's business model involves acquiring Amazon FBA brands and leveraging synergies between these acquisitions to drive growth. The company differentiates itself from competitors by being operated by former Amazon FBA entrepreneurs, positioning itself to better understand and connect with the sellers it acquires. Go North's strategy involves providing resources to entrepreneurs and creating an ecosystem of ecommerce businesses. As of April 2022, the company had built a portfolio of 11 brands, reporting impressive year-over-year growth post-acquisition. Go North set an ambitious target of achieving 1 billion SEK (approximately 96.74 million EUR) in revenue within three years of its founding, aiming to accomplish this through a high acquisition rate and accelerated brand profitability. The company's acquisition strategy involves targeting one new brand per week.