Veridooh

Based in Australia, Veridooh is a marketing data and analytics solution specialized in out-of-home (OOH) media for measuring and optimizing digital out-of-home (DOOH) marketing campaigns. Its flagship solution SmartCreative has access to more than 300 performance metrics, allowing advertisers to independently track, measure, and verify the performance of DOOH campaigns. The firm claims that its solutions provide 100% independently verified performance metrics to facilitate programmatic ad buying through demand-side ad platforms (DSPs). The firm’s measurement solutions are compatible with all OOH channels, including programmatic, digital, and static. In July 2022, the firm introduced a carbon offset solution enabling advertisers to track and measure the energy consumption of each campaign.

Key customers and partnerships

The firm’s solutions are used by more than 140 brands primarily based in Australia and New Zealand. This includes Google, Unilever, Amazon, and McDonald’s as well as media agencies like Omnicom Media Group, GroupM, and IPG Mediabrands.

The firm has also partnered with a number of media owners in the UK, including Alight Media, London Lites, Limited Space, iQOOH, Smart Outdoor, and Mall Media & More to provide verification for OOH campaigns.

Funding and financials

In June 2022, the firm raised AUD 5 million (~USD  3.6 million) in Series A funding led by EVP. It was the first fundraising done by the firm since launching its solutions in 2019. The firm planned to use the funding to fuel its international growth. In line with this, in August 2022 Veridooh launched its solution in the UK . It also claimed to have experienced 400% YoY revenue growth on average since its launch.