MOOT

MOOT is an ecommerce platform that unifies sales across various channels, allowing companies to manage their online sales in a centralized manner. The platform was founded in 2019 by Nick Moutter, who initially built the technology for his own online housewares brand, Olivia's. Recognizing the limitations of existing ecommerce solutions like Shopify, Moutter developed a platform that enabled brands to sell through multiple channels while maintaining a unified backend database for inventory management and logistics.

MOOT's platform empowers brands to sell through their own websites, apps, third-party marketplaces, wholesalers, and other channels, with all sales data synced to a central database. This approach addresses the challenges faced by companies in their second stage of growth, where they outgrow the capabilities of platforms like Shopify and require more advanced solutions to scale their operations effectively.

As of April 2022, MOOT was on track to achieve an annual recurring revenue (ARR) of GBP 100 million by the end of the year, having experienced a 300% year-over-year growth in 2021. The company's client base includes notable brands such as Timberland, Asos, and House Beautiful. In May 2022, MOOT acquired the digital marketing agency Unknown Marketing, further bolstering its capabilities in the ecommerce space.