Assertive Yield

Assertive Yield is an AI-powered ad revenue management platform that helps publishers and Supply-Side Platforms (SSPs) optimize their advertising revenue through real-time analytics and yield optimization. The company's flagship product, Yield Manager, combines over 11 solutions in one platform, including advanced yield analytics, dynamic flooring, A/B testing, and bid request optimization. The platform provides revenue data from all sources with a reporting latency of just 30 seconds, offering 94-98% accuracy in revenue predictions. In 2023, Assertive Yield processed over USD 750 million in ad revenue through its platform and managed USD 100 million in revenue through its wrapper solution, which monetized 100 billion impressions. The platform's technology collects, normalizes, and cleans every event on publishers' web pages through a simple script integration, enabling publishers to analyze data across more than 300 dimensions and metrics. The company achieved 70% year-over-year revenue growth in 2023 while remaining bootstrapped since its founding in 2019.

Key customers and partnerships

Assertive Yield serves a diverse range of publishers including editorial publishers, performance publishers, SEO publishers, ad networks, and media buyers. Notable clients include Shinez, Apartment Therapy, Hearst Autos, 9Gag, and GumGum. In October 2023, the company entered into a 5-year strategic partnership with Shinez, a data-driven content creation company that handles over 5 billion display impressions and 400 million video impressions monthly. This partnership resulted in up to 50% uplift in display revenue per thousand impressions for Shinez. The platform tracks over 70 billion monthly impressions across its customer base.