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Content Creation Tools

Promo.com offers an AI-powered video creation tool called Promo AI Video Maker that simplifies video production for businesses and marketers. The tool employs artificial intelligence to generate personalized videos tailored to a brand's identity. It analyzes a company's website to extract branding elements like logos, colors, and messaging. Based on this analysis, Promo AI selects suitable footage, music, and generates engaging copy to create videos that resonate with the brand's message. The tool streamlines the video production process, allowing users to create fresh and relevant videos for their businesses with just a few clicks. Promo AI Video Maker also enables easy editing and direct publishing of the videos to social media platforms.

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Generative AI Infrastructure

Bria is a technology company specializing in providing tools to develop visual GenAI. Based in Tel Aviv, Bria provides an open platform to develop AI models that can convert text prompts to images or transform existing images, with an emphasis on model transparency, fair attribution, and copyright protections. Bria's models are built using licensed content from stock photography agencies to ensure commercial viability and proper compensation for artists.Bria offers flexible options for enterprises adopting visual GenAI, including access to pre-trained models through APIs or direct licensing of source code and model weights for further fine-tuning.In September 2023, Bria launched the BRIA 2.3 text-to-image foundation model, which the company described as ensuring "100% safe and ethically responsible AI for commercial use." Built on a latent diffusion architecture similar to Stable Diffusion XL, the model incorporates dual text encoders, a VAE, and a UNet backbone. Bria stated this architecture allows for easy retraining and fine-tuning with proprietary data. Key customers and partnershipsBria’s customers including leading firm in advertising, marketing and media including Publicis, McCann, Fox, and WPP.Bria has partnered with several stock photography agencies to develop its AI models, including Getty Images, Alamy, and Envato. These partnerships allow Bria to train its models exclusively on licensed content. The company also collaborates with boutique and smaller stock photo agencies through its Fair Diffusion program.Bria is part of the AWS Partner network and uses Amazon SageMaker to develop and train its models. The company's models are also available on NVIDIA Picasso for developers.&nbsp;

Bria addresses the challenges of implementing Visual Generative AI for commercial use across all departments—business, product, and technology. We offer Visual Gen-AI for commercial use, done right. Business teams: Bria solves the challenges around legal complexities, privacy concerns, and risks of misinformation, unsafe and misleading output. We take full liability so you can use Visual gen-ai in any commercial framework, product or service.  Product teams: Bria enables implementing products at fast-TTM, top-quality, ready-to-use image customization and text-to-image capabilities. We offer a commercial focus on visual generation and customization by combining authentic and synthetic content, delayering any visual and allowing client-specific data, styles, and brand identity. Technology teams: Bria’s solutions span from web-iframe integration, API & SDK for R&D or pre-trained foundation models with source code and weights for AI teams.

Promo.com is a leading video creation platform for businesses and agencies. (formerly known as Slidely). Promo.com helps businesses of all sizes to leverage great visual content to promote anything they want in smart, effective ways. Promo.com offers access to over 15 million premium video clips and images, ready-made templates, pre-edited licensed music, and a user-friendly editor.  The Company started in 2012 as Slidely, a B2C platform helping 200 million people create and share slideshows visuals and videos.  Promo, the B2B service was launched in summer 2016, and following its successful growth, the company rebranded as promo.com in 2019. Promo.com, an official Facebook & Instagram Marketing Partner, and a YouTube creative Partner, is a privately held company with offices in Tel Aviv,  and Warsaw.

Daylife is a platform for curating, discovering, and combining high-quality content. Its platform serves some of the world's best-known media brands and consumer destination websites, including USA Today, Turner Sports, Sky News, and the Washington Post. The Daylife Platform also powers its own popular news and information website at www.daylife.com.

Getty Images is a digital media company. They specialize in capturing, creating, and preserving content to elevate visual communications. They help companies tell stories that will move their brand, their customers, their readers, and viewers, and help them create lasting connections.

Getty Images price target lowered by 50c at Macquarie, here's why

Assists content writers in creating digital written media including blogs, ebooks, magazines, and journals.

Offers tools to create pictures, videos, animations, and other visual media.

Assists in creating a variety of digital media channels including podcasts, polls, quizzes, and surveys.

Platforms for discovering and purchasing digital content. Typically offering a repository of digital content or a marketplace to discover and connect with content creators.

Tools for collaboration between internal and external team members on content creation.

Platforms that provide an all-in-one solution that covers the entire content creation process. Typically also provides consultancy services covering content strategy, design, and analytics.

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Generative AI Applications

Companies that offer solutions to generate text from a prompt, where output is independent of previous interactions, such as specialized content creation tools

Companies that offer solutions to create and edit images and GIFs, including techniques such as inpainting, outpainting, upscaling, and stylizing

Companies that generate or synthesize voice and audio, including voice cloning, text-to-speech, and language translation

Companies that specialize in generating 3D content, including the creation of game assets (virtual worlds, non-playable characters), product visualization, and other 3D models

Companies that offer solutions to create and edit video content, including scene generation, background replacement, stylizing, and frame interpolation

Companies that offer solutions to generate contextually relevant text responses across multiple conversational exchanges, such as natural language chatbots

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 Visual media company Getty Images has renewed its multi-year partnership with Canva.
 Since 2018, the partnership has been providing Canva's customers with access to Getty Images' video and image assets. Additionally, it backs Canva's mission to create responsibly trained GenAI tools as part of their USD 200 million content fund.
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