Getty Images

Creating affordable content for the digital age

Content Creation Tools

Israel-based Promo.com (formerly Slidey) offers solutions and tools for video creation. Its flagship product, PromoAI, an AI-powered video maker, allows users to generate branded videos for social media, ecommerce, and advertising purposes. The tool analyzes a company's website to extract branding elements like logos, colors, and messaging and then selects suitable footage and music to create videos customized for the brand. The company also provides specialized tools for creating videos tailored for Facebook, Instagram, YouTube, LinkedIn, and Twitter, as well as for Amazon and real estate marketing.&nbsp;Additionally, Promo.com also offers tools for editing and resizing images; adding music, text, or subtitles to videos; trimming, merging, compressing, and resizing videos; as well as creating GIFs, memes, and slideshows.In October 2017, the company<a href="https://promo.com/news/slidely-acquires-unstock-solidifying-position-as-video-creation-powerhouse-for-businesses"> acquired UnStock,&nbsp;</a>a mobile-first marketplace for authentic footage, to expand its video generation capabilities.&nbsp;Key customers and partnerships As of September 2024, the company’s notable customers included Intuit, Manpower, Cisco, Radware, Uber, Salesforce, and Volvo. The company caters to marketing agencies, real estate agencies, ecommerce platforms, restaurants, SaaS companies, and recruiters.The company has also partnered with Meta, Instagram, and YouTube to directly post to social media platforms and with Getty Images to access stock images.&nbsp;

Empowering Tomorrow's Innovations with Generative AI Infrastructure

Generative AI Infrastructure

Bria is a technology company specializing in providing tools to develop visual GenAI. Based in Tel Aviv, Bria provides an open platform to develop AI models that can convert text prompts to images or transform existing images, with an emphasis on model transparency, fair attribution, and copyright protections. Bria's models are built using licensed content from stock photography agencies to ensure commercial viability and proper compensation for artists.Bria offers flexible options for enterprises adopting visual GenAI, including access to pre-trained models through APIs or direct licensing of source code and model weights for further fine-tuning.In September 2023, Bria launched the BRIA 2.3 text-to-image foundation model, which the company described as ensuring "100% safe and ethically responsible AI for commercial use." Built on a latent diffusion architecture similar to Stable Diffusion XL, the model incorporates dual text encoders, a VAE, and a UNet backbone. Bria stated this architecture allows for easy retraining and fine-tuning with proprietary data. Key customers and partnershipsBria’s customers including leading firm in advertising, marketing and media including Publicis, McCann, Fox, and WPP.Bria has partnered with several stock photography agencies to develop its AI models, including Getty Images, Alamy, and Envato. These partnerships allow Bria to train its models exclusively on licensed content. The company also collaborates with boutique and smaller stock photo agencies through its Fair Diffusion program.Bria is part of the AWS Partner network and uses Amazon SageMaker to develop and train its models. The company's models are also available on NVIDIA Picasso for developers.&nbsp;

Bria addresses the challenges of implementing Visual Generative AI for commercial use across all departments—business, product, and technology. We offer Visual Gen-AI for commercial use, done right. Business teams: Bria solves the challenges around legal complexities, privacy concerns, and risks of misinformation, unsafe and misleading output. We take full liability so you can use Visual gen-ai in any commercial framework, product or service.  Product teams: Bria enables implementing products at fast-TTM, top-quality, ready-to-use image customization and text-to-image capabilities. We offer a commercial focus on visual generation and customization by combining authentic and synthetic content, delayering any visual and allowing client-specific data, styles, and brand identity. Technology teams: Bria’s solutions span from web-iframe integration, API & SDK for R&D or pre-trained foundation models with source code and weights for AI teams.

Promo.com is a leading video creation platform for businesses and agencies. (formerly known as Slidely). Promo.com helps businesses of all sizes to leverage great visual content to promote anything they want in smart, effective ways. Promo.com offers access to over 15 million premium video clips and images, ready-made templates, pre-edited licensed music, and a user-friendly editor.  The Company started in 2012 as Slidely, a B2C platform helping 200 million people create and share slideshows visuals and videos.  Promo, the B2B service was launched in summer 2016, and following its successful growth, the company rebranded as promo.com in 2019. Promo.com, an official Facebook & Instagram Marketing Partner, and a YouTube creative Partner, is a privately held company with offices in Tel Aviv,  and Warsaw.

Daylife is a platform for curating, discovering, and combining high-quality content. Its platform serves some of the world's best-known media brands and consumer destination websites, including USA Today, Turner Sports, Sky News, and the Washington Post. The Daylife Platform also powers its own popular news and information website at www.daylife.com.

Getty Images is a digital media company. They specialize in capturing, creating, and preserving content to elevate visual communications. They help companies tell stories that will move their brand, their customers, their readers, and viewers, and help them create lasting connections.

<div> In September 2023, Getty Images launched Generative AI, an AI image generator trained solely on its licensed content library, offering commercial safety and indemnification. The tool allows users to create images via text prompts, with plans to enable customization with brand data. In January 2024, Getty partnered with NVIDIA to deploy AI-driven image and asset generation tools. Getty also invested in video creation platform Promo.com in May 2021, expanding access to its premium content for Promo.com's users. </div>

Getty Images to issue a refund for charging extra to customers, Australia watchdog says

Assists content writers in creating digital written media including blogs, ebooks, magazines, and journals.

Platforms & tools that assist in creating image-based content such as illustrations, diagrams, infographics, photographs, GIFs  and other image-based media

Assists in creating a variety of digital media channels including podcasts, polls, quizzes, and surveys.

Platforms for discovering and purchasing digital content. These platforms typically offer a repository of digital content

Startups providing digital asset management (DAM) services for managing assets together with workflow management tools to collaborate among internal and external team members on content creation

Platforms that provide an all-in-one solution that covers the entire content creation process. Typically also provides consultancy services covering content strategy, design, and analytics.

Platforms & tools that assist in creating video-based content including animations, vlogs, tutorial videos, commericals and other video-based content

Exploring the limitless possibilities of AI

Generative AI Applications

Companies that offer solutions to generate text from a prompt, where output is independent of previous interactions, such as specialized content creation tools

Companies that offer solutions to create and edit images and GIFs, including techniques such as inpainting, outpainting, upscaling, and stylizing

Companies that generate or synthesize voice and audio, including voice cloning, text-to-speech, and language translation

Companies that specialize in generating 3D content, including the creation of game assets (virtual worlds, non-playable characters), product visualization, and other 3D models

Companies that offer solutions to create and edit video content, including scene generation, background replacement, stylizing, and frame interpolation

Companies that offer solutions to generate contextually relevant text responses across multiple conversational exchanges, such as natural language chatbots

Using AI to automate, enhance and optimize marketing activities

Marketing Automation

ANALYST_QUICK_TAKE

INCUMBENTS_PRESENT

PROMINENT_CATEGORY

<div>
 TikTok has partnered with Getty Images to grant advertisers the ability to utilize Getty's licensed images and videos via TikTok's AI ad creation tool called Symphony Creative Studio. This collaboration allows advertisers to create AI-generated video ads using Getty's licensed content, complete with AI avatars, multilingual dubbing, and the creation of multiple ad versions. Ultimately, this gives brands the opportunity to access Getty's commercial-use safe images and videos in order to generate unique content geared specifically for TikTok.
</div> Analyst QuickTake : 
 This partnership extends Getty Images' presence in the AI industry, following its previous collaborations with companies like NVIDIA ( <a href="https: 
//sp-edge.com/updates/32119"> July 2024 </a> ) and Picsart ( <a href="https: 
//sp-edge.com/updates/30496"> July 2024 </a> ) after launching its own AI image generator last year.

Getty Images

Featured Industries

About EDGE

Contact Us

Resources

Area of Focus

Technology Research Made Effortless