KC Pioneers

Kansas City Pioneers (KCP) is a professional esports, gaming, and media organization that competes in esports games such as Rocket League, Apex Legends, and eNASCAR iRacing. The organization, which also has a strong lifestyle component, has attracted several professional traditional athletes as content creators and brand ambassadors. KCP previously owned Women’s Car Ball, the largest female tournament circuit in Rocket League, until it was acquired by North American esports organization G1. 

In March 2023, KCP's Gears of War team clinched the Split Two Winter Major, marking their second consecutive major championship win. Additionally, KCP's Women's Rocket League team, KCPGold, topped the regular-season standings in the Women's Car Ball Championship.

As of June 2023, the company was estimated to have earned USD 292 million from participation in 71 tournaments, with Rocket League accounting for the majority (~65%) of total tournament earnings.

Key customers and partnerships

Notable partnerships include those with Logitech, SCUF Gaming, GFUEL, retail company Price Chopper, and the Boys & Girls Club of KC. Other partnerships:

1) The US Army National Guard to launch six esports events featuring competitions for Rocket League, Apex Legends, and Call of Duty in the Midwest (June 2023).

2) Professional baseball team Kansas City Royals for gamer night activations and community initiatives to connect gaming and baseball fanbases (March 2023).

3) Design firm Populous to launch “The Arena” NFT collection that allows the viewer to join a fan community on a journey through a prototypical future esports experience (April 2022).

4) Soccer club Sporting Kansas City to create esports experiences and opportunities for Sporting players, fans, and eMLS athletes (October 2021).

5) Digital measurement platform Zoomph to gain access to audience insights, logo detection, social analytics, and sponsorship tracking (July 2021).