Spring is a social commerce platform that lets creators design, share, and sell custom products to their audiences by connecting their social accounts such as YouTube, TikTok, Twitch, and Instagram to the platform. In return for a percentage of the base cost of the products, Spring fully handles the production, logistics, and the customer support aspects of the merchandise sales. Creators can also list their digital assets for sale on the platform, and a 20% processing fee and a USD 0.40 transaction fee is charged on each sale of digital assets. While the primary focus of the platform remained on physical products, digital assets also saw significant 500% year-over-year (YoY) growth in 2021. The company has partnerships with Twitch, Youtube, Instagram and TikTok, and its SpringMark technology protects creators’ IP from copycats and scammers. Spring turned profitable in 2018 and as of December 2021, it had over 8 million creators signed up on its platform operating across 120+ countries, with a retention rate of 87% YoY retention rate.
In February 2022 , Spring launched Mint-on-Demand, an NFT creation product developed in partnership with Bondly, an NFT creation solution provider on the Polygon blockchain. The Mint-on-Demand feature allows Spring’s 8.5 million+ creators to mint NFTs on Polygon after the sale of the asset, which reduces unnecessary minting or gas fees. Mint-on-Demand does not require any upfront fees or a separate crypto wallet. Spring charges a 30% processing fee on NFT sales, and creators can earn a 7% royalty fee each time the NFT is resold. The platform also plans to enable creators to publish collections in the future.
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