Pronti AI

Pronti AI offers an AI-powered wardrobe assistant application that helps users make smarter clothing decisions and enables personalized shopping experiences. The app uses artificial intelligence to analyze users' closets through photographs and generates outfit recommendations by understanding their mood, style, and existing wardrobe items. A key differentiating feature called 'Shop with Closet' allows users to see how potential new clothing items from retailers would pair with pieces they already own. The technology helps narrow down ecommerce choices by understanding what users already own and their context to provide more relevant recommendations. Beyond serving individual consumers, Pronti AI helps retail clothing brands increase sales by incorporating their products into outfit recommendations to prospective customers at reduced marketing costs. The app has accumulated over one million downloads since its launch in 2022. The platform also includes an integration with Gmail that can analyze purchase receipts to automatically add newly bought items to users' digital closets.

Key customers and partnerships

As of 2022, Pronti AI's mobile application was available on both iOS and Android platforms. The company works with retail clothing brands and ecommerce sites to integrate their technology. For example, the company has explored integrations with retailers like Aritzia, where users could view potential clothing items matched with their existing wardrobe pieces. The platform particularly focuses on serving everyday users rather than fashion enthusiasts, targeting individuals looking to make more efficient and conscious wardrobe decisions.