Sesame Labs is an in-game advertising (IGA) platform that specializes in the Web3 ecosystem, offering an end-to-end suite of marketing tools that include a CRM, ad network, and campaign management tools. The blockchain-native solution provides a comprehensive view of user profiles based on in-game, social, and on-chain activity, and includes filters to identify user engagement in order to deliver personalized messaging features with built-in rewards and custom pricing. The platform also allows advertisers to find players within a specific target audience, while the integration of quests and landing pages with automated rewards can further incentivize users to engage with the advertising content. As of February 2023, its customers include Decentral Games, League of Kingdoms, and Ethermon.
Funding and financials
In February 2023, the company launched its platform out of beta, securing USD 4.5 million in a seed funding round co-led by Wing Venture Capital and Patron to expand its engineering team, market its solutions, and expand its user base.
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