Indiegogo

Indiegogo is a crowdfunding platform that allows entrepreneurs, creators, and companies to raise funds for a wide range of projects and products. Since its inception in 2008, the platform has facilitated the successful funding of over 800,000 campaigns across various categories, including technology, innovation, creative works, and community projects.

The company offers a flexible funding model, enabling campaigners to choose between an "all-or-nothing" approach, where funds are disbursed only if the campaign goal is met, or a "keep-what-you-raise" option. Indiegogo charges a 5% platform fee on the funds raised, in addition to payment processing fees of approximately 3%.

Indiegogo's platform caters to a diverse range of industries, such as audio, camera gear, education, energy and green tech, fashion and wearables, food and beverage, health and fitness, home products, phones and accessories, productivity tools, transportation, and travel and outdoors. Additionally, the platform supports creative works like art, comics, dance, theater, film, music, photography, podcasts, blogs, vlogs, tabletop games, video games, web series, TV shows, and writing and publishing. Community projects related to culture, environment, human rights, local businesses, and wellness are also welcome on the platform.

One of Indiegogo's key features is the InDemand program, which allows successful campaigners to continue receiving funds and building their communities even after their initial campaign has ended. This feature effectively transforms Indiegogo into a marketplace for ongoing product sales and pre-orders.

Indiegogo has formed partnerships with major companies like Hasbro, Pfizer, General Electric, and Heineken, offering them an "Enterprise Crowdfunding" service. This service enables established companies to tap into new audiences, build brand awareness, discover innovative ideas, conduct market research, and gather feedback from target audiences.