OYE is a mental health support app that provides daily feelings check-ins and multilingual wellness practices and exercises. Additionally, the platform provides guided training for individuals to understand their emotions better. The app was co-founded by Colombian singer J Balvin, who also acts in a spokesperson and executive role. The app supports both English and Spanish speakers, with the company targeting Latinos in the Americas as their primary market post-launch.
As of September 2022, the company announced plans to operate on a D2C basis and will utilize a subscription model, charging users USD 4.99 per month.
Key customers and partnerships
In September 2022, the company claimed to have secured partnerships with Apple and Google to optimize its app for their respective platforms.
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