Scriptic

Scriptic, formerly known as ElectricNoir, is a London-based studio that develops interactive phone-first shows at the intersection of film, TV, and games. Founded in 2018 by Nihal Tharoor and Benedict Tatham, the company creates immersive stories that simulate the interactive world of smartphones and apps, reflecting people's digital lives. Scriptic's content is designed to be experienced on mobile devices, putting audiences in control of the narrative through interactive elements such as text chats, phone calls, bodycam footage, and social media livestreams.

The company leverages generative AI tools in its production process, blending text, images, video, and audio into seamless interactive experiences. Scriptic's flagship show, "Dead Man's Phone," was nominated for a BAFTA in 2020 and later relaunched on Netflix as "Scriptic: Crime Stories." The company's proprietary Scriptic app, which hosts a variety of episodic and short-form titles across genres like crime, comedy, horror, and courtroom drama, has reached over 1.5 million organic installs across Apple and Android platforms as of June 2023.

Scriptic's production approach makes content efficient to produce, easily scalable, and highly accessible to consumers. The company has developed seven shows across various genres, including the horror anthology "Dark Mode," the comedy courtroom drama "You Be The Judge!," and the zombie series "Viral." These productions have utilized AI tools such as ChatGPT, DALL-E, ElevenLabs, and Midjourney in their development process.

In August 2023, Scriptic closed its seed funding round at USD 8.7 million, with investments from notable entities including BITKRAFT Ventures, Tower 26, the Amazon Alexa Fund, and Sony Innovation Fund. The company plans to use this funding to expand its content pipeline and activate its user-generated content (UGC) strategy. Scriptic aims to become the 'Roblox of narrative' by providing AI-enabled creator tools to external writers and storytellers, allowing them to build and monetize their own interactive experiences.