Trinity Ventures is an early stage venture capital firm dedicated to partnering with passionate entrepreneurs to transform revolutionary ideas into reality. With over $1 billion under management, Trinity Ventures believes in personal engagement, mutual respect and goal alignment with the entrepreneurs. Trinity focuses on early stage and seed technology investments with particular emphasis on social commerce and entertainment, digital media, Saas, and cloud and infrastructure.    Trinity Ventures has invested in such leading companies as Aruba Networks, 21Vianet, Blue Nile, LoopNet, Photobucket, SciQuest, Starbucks, BeachMint, Infoblox, Trion Worlds and Zulily.

Trinity Ventures

Block, Inc. (NYSE: SQ) (formerly Square, Inc.) is a technology company with a focus on financial services. Made up of Square, Cash App, TIDAL, and TBD, we build tools to help more people access the economy.

Block, Inc.

AME Cloud Ventures focuses on seed to later stage companies building infrastructure and value chains around data. It specializes in technology-heavy companies gathering or creating unique data at every stage of the data stack — from infrastructure all the way to applications, mobile, and sensors.  It strives to find, fund, and support true entrepreneurs. The firm provides a unique and genuine set of resources to our founding teams, from strong operational and business experience to networks of amazing mentors and international partners, particularly in China. AME Cloud Ventures is the venture fund led by Jerry Yang, co-founder of Yahoo!

AME Cloud Ventures

WiL (World Innovation Lab) is a venture capital firm that partners with leading global corporations and government entities in Japan and Asia. With offices in Palo Alto, California, and Tokyo, the firm’s mission is to serve as a bridge between startups and corporations in the United States and Asia, with a particular focus on Japan. WiL supports its portfolio companies by establishing corporate partnerships that enable U.S. and European startups to scale globally, and Japanese startups to innovate and globalize. WiL invests in emerging technology spanning fintech, insurtech, automation and productivity, cybersecurity, cloud infrastructure, developer tools, health tech and sustainability. Notable WiL investments that have exited to public markets from Fund I and Fund II include Asana, Mercari, Raksul, Wise and Auth0 — whose acquisition by Okta was completed in May 2021. WiL also invests in exceptional venture funds, and supports its LPs in corporate venture investment efforts. WiL also works with its corporate investors on evolving their own innovation capabilities through new business creation, partnerships with leading startups, and organizational culture change. WiL acts as the bridge between startups and corporates across key innovation hubs around the globe in driving growth - starting with Japan and the US.

WiL (World Innovation Lab)

Accel-KKR is a private equity firm specializing in growth and middle-market investments. It also makes mezzanine investments.  The firm seeks to invest in buyouts of divisions of larger companies, divisional carveouts, subsidiaries, and business units or operating assets from public companies; acquisitions and recapitalizations of closely held private companies; and going-private transactions of small and micro-cap public companies. In buyouts, the firm specifically targets assets that are considered or are likely to be considered non-core assets that will typically include businesses with business models that are inconsistent or are incompatible with the parent and may have been under-invested in for some period.  It pursues acquisition and recapitalization of private companies that prefer to remain private or which currently do not have the scale and/or growth profile to access the public markets but whose shareholders desire liquidity and/or access to growth capital including acquisition financing including founder and family-owned businesses. The firm pursues going-private transactions in public companies that are either subscale for the public markets or whose management teams have a business plan that is most appropriately executed as a private company. It primarily invests in the technology industry including software, Internet technologies, and IT-enabled services as well as in various sub-segments including enterprise and infrastructure software, vertical market application software, technical software, networking software, enterprise computing, and data storage, storage networking, data communications, telecommunications equipment, Internet services, business process outsourcing, supply chain, and professional IT services. It seeks to invest globally.  The firm commits a wide range of capital, from less than $10 million to over $100 million, and typically invests in companies with annual revenues between $10 million and $200 million. It prefers to acquire majority ownership positions, control investments, and minority growth investments. The firm is an affiliate of Accel Partners and Kohlberg Kravis Roberts & Co. Accel–KKR LLC was founded in February 2000 and is based in Menlo Park, California with additional offices in Atlanta, Georgia, and London, United Kingdom.

Accel-KKR

Birdeye

Birdeye helps businesses grow through happy customers. Over 60,000 businesses use Birdeye every day to attract new leads with listings, reviews, and referrals, convert them into customers with webchat and appointments and delight those customers with surveys, ticketing, and insights - all in one place. Using the Birdeye platform - AI, messaging, automation tools - businesses are delivering great customer experiences to 100M+ people. Founded in 2012, Birdeye is headquartered in Palo Alto, and led by alumni from Google, Amazon, Salesforce, and Yahoo. Birdeye is backed by Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, and World Innovation Lab.

<div>Birdeye offers a suite of tools for increasing a firm&rsquo;s online visibility. The primary customer experience feature of Birdeye&rsquo;s platform is its customer reviews tool, which can generate, monitor, and automatically respond to customer reviews and feedback. This can be harnessed on Birdeye&rsquo;s platform to 1) increase a firm&rsquo;s visibility by improving its online listings on search engines, 2) conduct review-based marketing through text messaging or webchat, and 3) turn customer reviews into actionable insights.</div>

Using AI to automate, enhance and optimize marketing activities

Marketing Automation

<div>
 
 Birdeye offers a suite of tools for increasing a firm&rsquo;s online visibility. The primary customer experience feature of Birdeye&rsquo;s platform is its customer reviews tool, which can generate, monitor, and automatically respond to customer reviews and feedback. This can be harnessed on Birdeye&rsquo;s platform to 1) increase a firm&rsquo;s visibility by improving its online listings on search engines, 2) conduct review-based marketing through text messaging or webchat, and 3) turn customer reviews into actionable insights. 
 
 
 Birdeye is an official Google Partner, specializing in Google reviews, and the firm has solutions for both small businesses looking to improve their online listings and rankings as well as to give visibility to large enterprises&rsquo; reviews and reputation across geographies. The platform also allows for 1,000+ software integrations. As of October 2021, the firm had 60,000+ customers including Harley Davidson Cycles, Nissan, and BMW. 
 
 
 In October 2021, the firm introduced a referral marketing system that allows its clients to automate referral marketing campaigns as well as run multiple reward strategies and engage with potential customers. 
 
 
 Birdeye is a multi-award-winning platform and claims to be the most awarded and highest-rated customer experience marketing software. According to the firm, its clients have experienced a 350% increase in the number of reviews received per year as a result of the platform. 
 
 
 Funding and 
 financials
 
 
 
 In March 2022, the firm 
 <a href="https://sp-edge.com/updates/9046">
 raised USD 60 million
 </a>
 in funding in order to enhance its platform as well as to drive its global expansion.
 
</div>

<div>
 
 Outbrain is an algorithm-based content recommendation and discovery platform that curates native advertising content from the open web, providing personalized content for brands to increase customer engagement. Outbrain&rsquo;s customers include leading news media outlets such as CNN, MSN, and Sky News, serving more than a billion monthly users (by September 2021). Outbrain also allows content publishers to amplify its reach by supplying content to the platform. As of September 2021, customers could access 7,000+ online content sources including content by the Washington Post, Guardian, and BBC.&nbsp;
 
 
 Outbrain has been a pioneer in the content recommendation space and was the first to introduce an algorithm-based content recommendation in 2008. It was also the first to introduce a self-service platform for content recommendation in 2012. Outbrain has made a series of acquisitions over the years while making enhancements to its product offerings. In May 2021, it tested &ldquo;QualityRatings,&rdquo; a tool that implements quality guidelines for the content featured on its platform while using machine learning and AI to create a more personalized user experience. In April 2022, Outbrain&rsquo;s platform was 
 <a href="https://sp-edge.com/updates/9907">
 integrated with ID5
 </a>
 to provide a privacy-first customer identification solution. In September 2022, the firm launched 
 <a href="https://sp-edge.com/updates/13122">
 Keystone
 </a>
 , a business optimization solution for publishers. In November 2021, 
 <a href="https://sp-edge.com/updates/6992">
 Outbrain acquired vi
 </a>
 , a contextual video intelligence platform for USD 55 million to grow it's CTV and other display ads offerings. 
 
 
 Funding and financials
 
 
 Outbrain&rsquo;s revenue model is structured as a &ldquo;pay per click&rdquo; model with the revenue being shared with publishers of the content. In FY 2022, the firm 
 reported a revenue of USD 992.1 million (a 2% YoY dip). For the 
 <a href="https://sp-edge.com/updates/16860">
 full year of 2023E,
 </a>
 the firm expected to achieve a minimum Ex-TAC gross profit of USD 237 million and generate an adjusted EBITDA of at least USD 28 million. 
 
 
 Outbrain was listed on the NASDAQ in July 2021, where it raised USD 160 million at a valuation of USD 1.25 billion. Ahead of its listing, Outbrain also raised USD 200 million in the form of senior subordinated secured notes from Baupost Group. Since then the firms share price has fallen steeply, and as of July 2022 the firm was&nbsp; worth USD 300 million, equivalent to a ~75% drop in its value. In response, Outbrain is reported to have 
 <a href="https://sp-edge.com/updates/11880">
 shed ~3% of its total workforce
 </a>
 . 
 
</div>

Outbrain

<div>
 
 Marin Software is an adTech firm offering a suite of solutions for brands looking to conduct search, social media, and ecommerce advertising. The firm&rsquo;s &ldquo;MarineOne&rdquo; solution enables Brands to integrate their data under a single platform; coupled with machine learning tools, marketers can optimize ad spending across multiple platforms. In the case of search and social media advertising, Brands can increase their visibility across a number of search engines and social media platforms including Google, Facebook, and Apple Search Ads.&nbsp;
 
 
 In recent years the firm has been making enhancements to transform its Marine One Software as a complete marketing campaign management &amp; intelligence solution. In line with the firm expanded its ecommerce advertising solution capabilities by increasing the number of integrations to include Criteo&rsquo;s commerce media platform and Instacart&rsquo;s advertising platform. In 
 <a href="https://sp-edge.com/updates/12159">
 2022
 </a>
 , the firm rolled out a number of new product and features including 1) MarinOne bidding, the firm's ad bidding marketplace, 2) MarinOne support, to enable advertisers to improve ad performance with multi-edit ad scheduling solutions, 3) social rules engine, to help automate workflows, and 4) 
 <a href="https://sp-edge.com/updates/15019">
 Budget Optimizer
 </a>
 , an ad budget management solution. More 
 recently, in April 2023, the firm introduced an automation tool 
 <a href="https://sp-edge.com/updates/17565">
 &ldquo;MarinOne Scripts,&rdquo;
 </a>
 which integrates Python scripting with its MarineOne platform, providing marketers with customized and data-driven solutions to optimize campaigns.&nbsp;
 
 
 Key customers and partnerships
 
 
 As of October 2021, several brands from varied industries, including Nissan, American Eagle outfitters, and Harmony, use the firm&rsquo;s solutions.
 
 
 In 2021, the firm made a number of new initiatives in 2021, including an 
 <a href="https://sp-edge.com/updates/7635">
 integration with Amazon Ads
 </a>
 and a 
 <a href="https://sp-edge.com/updates/6973">
 partnership with CitrusAd 
 </a>
 to expand the ecommerce capabilities of its platform. More recently, in January 2023, the company announced an 
 <a href="https://sp-edge.com/updates/16172">
 integration with Yahoo
 </a>
 to broaden access to programmatic ad content. 
 
 
 Funding and financials
 
 
 Marin Software was listed on the NASDAQ in March 2013, raising USD 105 million and was valued at USD 432 million. However, since then the firm has been experiencing a decline in performance; in 2022, the firm recorded a revenue of 
 <a href="https://sp-edge.com/updates/16613?industryIds=62">
 USD 20 million (a 18% YoY drop)
 </a>
 compared to the ~USD 100 million revenue in 2016. The reasons analysts cite for this are 1) weaknesses in its search advertising model and 2) not selling digital ads, which is a growth area for lead generation firms.&nbsp;
 
 
 
</div>

Marin Software

<div>
 
 Founded in China, Terminus claims to have the first account-based marketing (ABM) platform that unifies the marketing and sales teams&rsquo; roles under a single platform. Terminus specializes in B2B marketing and, according to the firm, its &ldquo;Terminus Data Studio&rdquo; has one of the largest B2B account databases, which by September 2021, covered more than 70 million businesses. Terminus&rsquo;s customer data platform (CDP) is fully integrated with its marketing automation platform, through which teams can run multi-channel targeted campaigns across many channels including email, ad networks, live chat, and the web. This can then be analyzed with Terminus&rsquo; suite of analytics and attribution tools. In March 2023, the firm 
 <a href="https://sp-edge.com/updates/17406">
 launched Prospect Engine,
 </a>
 a new data solution, to help users identify high-quality accounts and contacts displaying buying signals. 
 By September 2021, Terminus served more than 1,000 customers, including Salesloft, Foundry, and Quantum Workplace.
 
 
 According to a study done by Forrester (in Q2 2020), Terminus has been recognized among the ABM platform leaders. 
 
 
 Through a series of acquisitions, Terminus has transformed into a marketing cloud platform offering a range of services. Its two latest acquisitions took place within 12 months. In November 2020, it acquired Growflare, a lead generation and account-based intelligence platform catering to B2B startups, followed by B2B CDP Zylotech in September 2021. Terminus hoped to capitalize on these to build the most comprehensive ABM platform on the market.
 
 
 Funding and financials
 
 
 Terminus raised USD 50 million in debt financing from CIBC innovation banking in November 2021. The funding was used to support international expansion, product development, and further acquisitions. In February 2021 when it raised USD 90 million in Series C funding, it was valued at approximately USD 400 million.
 
</div>

Terminus

<div>
 
 Founded in France, Brevo 
 <a href="https://sp-edge.com/updates/18241">
 (formerly Sendinblue)
 </a>
 began as an email marketing automation platform catering to small and medium-scale businesses (SMB). It has since extended its services to become an all-in-one marketing platform catering to 300,000+ customers across 180 countries by end December 2022. The range of services found on Brevo&rsquo;s platform includes email and SMS marketing, customer relationship management (CRM) tools, landing page creation, and Facebook ad management, among others. In November 2022, the firm launched an 
 <a href="https://sp-edge.com/updates/14388">
 integrated meetings solution
 </a>
 that brings together scheduling, video conferencing, and payment solutions. In March 2023, the company 
 <a href="https://sp-edge.com/updates/17462">
 unveiled &ldquo;Conversations&rdquo;
 </a>
 to manage customer conversations across messaging channels in one centralized location.
 
 
 Brevo&rsquo;s platform is compared with other well-known competitors such as Mailchimp and Hubspot and is commended for its live support and fair pricing, making it a strong contender in the SMB space.&nbsp;
 
 
 The company has expanded its product offering through a series of acquisitions during 2021-2022. Brevo acquired three firms in September 2021 for USD 47 million: 1) Metrilo, a provider of customer analytics and marketing services for ecommerce stores, 2) Chatra, a live chat messenger app for increasing online sales, and 3) PushOwl, a customer re-engagement website that uses web-based push notifications. In March 2022, the firm 
 <a href="https://sp-edge.com/updates/9009">
 acquired MeetFox
 </a>
 , a meeting scheduling and video conferencing platform. In September 2022, the company 
 <a href="https://sp-edge.com/updates/13360">
 acquired Yodel.io,
 </a>
 an Austrian cloud-based phone system provider, to enable additional customer touchpoints, and reduce the overall digital marketing spend for SMBs. In February 2023, the firm 
 <a href="https://sp-edge.com/updates/16271?industryIds=62">
 acquired Captain Wallet,
 </a>
 a mobile wallet marketing platform, to broaden its reach internationally. In December 2023, 
 Brevo
 acquired 
 <a href="https://sp-edge.com/updates/24833">
 WonderPush and Octolis,
 </a>
 two customer interaction platforms, to expand its CRM capabilities.
 &nbsp;
 
 
 Funding and financials&nbsp;
 
 
 Brevo raised USD 160 million in its Series B round in September 2020 with participation from Bridgepoint, Bpifrance, Blackrock, and Partech. The firm planned to utilize the funds to increase its presence in the US, where it has experienced a 100% YoY growth since 2018. 
 
 
 The firm achieved 
 <a href="https://sp-edge.com/updates/15834">
 USD 100 million in Annual Recurring Revenue (ARR)
 </a>
 at the end of 2022 while maintaining a positive EBITDA position.&nbsp;
 
</div>

Brevo

<div>
 
 Acquia provides a digital experience platform (DXP) to support medium to large enterprises that use Drupal, an open-source content management system (CMS) that provides the back-end infrastructure for websites and by September 2021, powered approximately 2.1% of websites on the internet. The core product offered by Acquia is a marketing cloud that provides a full suite of services to manage the customer journey. The platform features a customer data platform (CDP), unifying data across multiple sources; sales automation tools to deliver personalized marketing campaigns across multiple delivery channels; marketing campaign management tools to manage distributed marketing teams; and a content management platform to organize and monitor content.&nbsp;
 
 
 Having been built on the Drupal framework, which does not require any programming skills to implement, Acquia&rsquo;s marketing cloud claims to be more accessible and agile than enterprise cloud solutions provided by incumbents such as Adobe and Oracle. In 2021, Gartner&rsquo;s Magic Quadrant report named Acquia a leader in DXP platforms, while a study done by Forrester (in July 2021) found that customers of Acquia&rsquo;s DXP solutions experienced a payback on their investment in less than six months, generating an average return on investment (ROI) of 589% over three years.&nbsp;
 
 
 Acquia has made several investments and enhancements to its DXP platform. In January 2021, Acquia, in partnership with Commercetools and Lucidworks, launched &ldquo;Acquia Digital Commerce,&rdquo; a service for creating personalized digital shopping experiences for customers. The firm has also added a number of self-serve features to its CDP such as 
 <a href="https://sp-edge.com/updates/11422">
 &ldquo;right to erasure&rdquo;
 </a>
 to bolster the privacy and security features of its platform to cater to enterprise users. 
 
 
 In September 2021, Acquia acquired Widen Enterprises, a digital asset management (DAM) and product information management (PIM) software company, for an undisclosed amount. As a result, customers can have a fully integrated experience on the platform, while the acquisition also added a further 700+ customers. In November 2023, the company acquired Monsido, a website accessibility and optimization solution from CivicPlus, to expand its platform capabilities.
 
 
 Key customers and partnerships
 
 
 By September 2021, Acquia counted one in four Fortune 500 companies, including Johnson &amp; Johnson, Bayer, and Xerox, among its customers.&nbsp;
 
 
 In June 2022, Acquia 
 <a href="https://sp-edge.com/updates/11352">
 partnered with Workato
 </a>
 (enterprise-level workflow automation platform) to integrate with Acquia&rsquo;s CDP to expand enterprise use of the platform. The integration added 100+ technology integrations compatible with Acquia&rsquo;s marketing cloud.&nbsp;
 
 
 Funding and financials
 
 
 Acquia was acquired by Vista Equity Partners in September 2019 for USD 1 billion. 
 
 
 
</div>

Acquia

Marketing automation provides measurement and attribution solutions to measure marketing effectiveness

The in-game advertising segment is in development and has a niche relevance to this area

Personalization tools are mainly used in AdTech and marketing campaign automation

Uses AI/ML to enable marketing automation, making it a core part of many companies' products

Metaverse advertising is being explored by AdTech segments for in-game advertising

Startups offering tools for finding and attracting potential customers with targeted ads.

Birdeye

Marketing Automation

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Recent Updates

Birdeye and Google Cloud extend partnership to manage customer feedback

Birdeye raises USD 60 million in Series C funding to drive its global expansion

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