Lerer Hippeau is a seed-stage venture capital firm founded and operated in New York City. Since 2010, they have invested in entrepreneurs with great ideas who aren’t afraid to do hard things. Their portfolio includes more than 400 enterprise and consumer businesses including Guideline, MIRROR, Blockdaemon, K Health, Allbirds, ZenBusiness, and Thrive. They’re experienced operators who invest early and stay in their founders’ corners as they build iconic companies.

Lerer Hippeau

Norwest is a venture capital and growth equity investment firm that specializes in venture and growth equity companies. Since its inception, it has invested in more than 600 companies and partnered with over 140 active companies across our venture and growth equity portfolio. The firm invests in early to late-stage companies across a wide range of sectors with a focus on consumer, enterprise, and healthcare. It offers a deep network of connections, operating experience, and a wide range of impactful services to help CEOs and founders scale their businesses.

Norwest Venture Partners

Crosslink, founded in 1989, is a premier early-stage venture capital firm with over $1.3B in assets.  Crosslink partners with founders that are market disrupters and category creators, typically at the Seed-Series A stage, across highly dynamic enterprise and consumer technology sectors. Over its history, Crosslink has had the opportunity to partner with defining companies such as Bleacher Report (acquired by TWX), BuildingConnected (acquired by ADSK), Chime, Coupa (COUP), DataStax, Molekule, Omniture (acquired by ADBE), Personal Capital (acquired by Empower Retirement), Postmates (acquired by UBER), ServiceMax (acquired by GE), Verodin (acquired by FEYE), Vungle (acquired by Blackstone) and Weave.

Crosslink Capital

Correlation Ventures is a new breed of venture capital firm, leveraging world-class analytics to offer entrepreneurs and other venture capitalists a dramatically better option when they are seeking additional capital to complete a financing round.

Correlation Ventures

QueensBridge Venture Partners invests in technology companies in highly competitive and visible markets. The company's collective experience has shaped our approach to investing by allowing us to quickly recognize and capitalize on key trends. Furthermore, by focusing on co-investment opportunities with leading venture capital funds and angel investors in Silicon Valley, we have unique access to very attractive companies. Successful venture capital investing is highly influenced by a network of reputable investors. QBVP aligns itself with firms that have proven their ability to source and invest in the next generation of leading technology companies in Silicon Valley and emerging markets. We bring capital along with our network of industry veterans and corporate relationships to accelerate the development of the companies in which we co-invest. We seek to partner with firms that generate the most value among VCs and back the companies that reach enterprise value of over $1 billion on a regular basis. The general partners of QBVP are industry veterans in consumer products & services, media & entertainment, and financial services. We have (i) advised tech, media, and entertainment companies in raising over $20 billion of capital at bulge bracket Wall Street firms (e.g. Goldman Sachs; Deutsche Bank) (ii) started over twenty businesses, (iii) produced and/or recorded six number 1 albums on the Billboard 200, (iv) sold over 25 million records worldwide, (v) have products in over 3,000 stores.

QueensBridge Venture Partners

One part Consumer Investment Firm, one part Strategic Creative Agency.  Bullish is an early stage consumer investment firm based in NYC. Current and past investments include Peloton, Casper, Harry’s, Warby Parker, Care/Of, Function of Beauty, Hu Chocolate, and Sunday Lawn.

Bullish

Rainfall is an early-stage investor founded in 2011 and committed to partnering with world-class founders to help them change industries. Rainfall invests globally and follows a generalist strategy, pursuing opportunities across sectors with an emphasis on FinTech, No-Code, SaaS, Dev Tools, Gaming, and Digital Health with additional investments in Web3 and AI.

Rainfall Ventures

New Enterprise Associates is a prominent venture capital firm focusing on investments in technology and healthcare startups. They help entrepreneurs build transformational businesses across multiple stages, sectors, and geographies. With over $19 billion in cumulative committed capital since the firm’s founding in 1977, NEA invests in technology and healthcare companies at all stages in a company’s lifecycle, from the seed stage through the IPO. The firm's long track record of successful investing includes more than 210 portfolio company IPOs and more than 360 acquisitions.

New Enterprise Associates

SV Angel is a San Francisco-based venture fund. Their experience spans helping companies like Airbnb, Coinbase, Databricks, DoorDash, Faire, Flexport, GitHub, Notion, Pinterest, Snap, Square, and Stripe Scale. Over the last 30 years of investing, their core values of trust, loyalty, and integrity along with a founder-first approach have driven our strategy. They are a service organization, investing in founders who share these values. They support entrepreneurs in building lasting companies by assisting at key inflection points and leveraging networks to help them propel their businesses forward.

SV Angel

Based in San Francisco, Cendana Capital invests in very early stage venture capital funds globally.

Cendana Capital

Silas Capital is a venture and growth equity firm growing the next generation of consumer brands. Silas Capital differentiates itself by being one of the few experienced firms specializing in ''early'' growth-stage consumer businesses between $5 million and $20 million in revenue. Additionally, we allocate 10% of our capital for venture stage digital brands.

Silas Capital

A-Grade Investments is a venture capital fund founded by long-time friends Ashton Kutcher, Guy Oseary, and Ron Burkle to opportunistically invest in technology start-up companies.

A-Grade Investments

Slow Ventures is a community built on the collective experience and fueled by curiosity, Slow understands the entrepreneurial journey. Investing at the center of technology and on the edges of science, society, and culture, Slow gives founders the resources, connections, experiences, and empathy required to build strong, sustainable companies.

Slow Ventures

Evolution VC Partners invest and partner with disruptive companies with a strong team, product, and market opportunity.  They help entrepreneurs build great companies and consider themselves to be investment accelerators and will seek to be active creators of value for their portfolio companies.

Evolution VC Partners

IVP turns breakout companies into enduring market leaders. With a 40-year record of driving growth and 130+ IPOs, we’ve partnered with over 400 companies including Amplitude, Brex, Coinbase, Crowdstrike, Datadog, Discord, Klarna, Slack, Snap, and Twitter. As trusted allies, IVP helps founders and CEOs meet the challenge of leading a rapidly growing company. Its proven system bolsters functions including those that are sometimes overlooked and partners serve as trusted allies to companies seeking to realize their full potential.

Pritzker Group Venture Capital helps entrepreneurs build market-leading technology companies at every stage of their growth. Since its founding in 1996, the firm has worked side-by-side with entrepreneurs at more than 100 companies, building partnerships based on trust and integrity. Its proprietary capital structure allows for tremendous flexibility, and our experienced team of investment professionals and entrepreneurs offers companies a vast network of strategic relationships and guidance.  Successful exits in recent years include Fleetmatics (NYSE: FLTX), SinglePlatform (acquired by Constant Contact), Zinch (acquired by Chegg), Playdom (acquired by Disney), LeftHand Networks (acquired by Hewlett-Packard), and TicketsNow (acquired by Ticketmaster).

Pritzker Group Venture Capital

Blisce Advisors and Blisce US - are growth stage venture investment firms focused on helping entrepreneurs build mission-driven global consumer brands and technology companies (Early Growth - Pre-IPO).  Regulatory Disclosure: The Blisce Group is an international investment management group that focuses on private equity and venture capital opportunities in technology companies and startups. The Blisce Group includes Blisce Advisors, which operates in Paris and provides direct advisory services to the Blisce Group’s clients, and Blisce US LLC, which operates in New York and focused on venture capital investment opportunities, at times on behalf of the Blisce Group. Within the Blisce Group, Charles-Henri Prevost, Alexandre Mars, Romain Sion, Romain Dovilliers, Anne-Claire Colomb, are personnel solely of Blisce Advisors, and Sam Giber & Himanish Shah are personnel solely of Blisce US LLC. The holdings identified on this page are intended to represent the current and historical investments of the Blisce Group and its partners. As such, these holdings may not represent all of the investments that have previously been purchased or sold by the Blisce Group. Furthermore, these holdings include without distinction both the proprietary investments of the Blisce Group and investments on behalf of its clients. It should not be assumed that recommendations made or investment opportunities available to clients in the future will be commensurate or profitable or otherwise will equal the performance of the holdings identified on this page.

Blisce

Invest in top tier VC funds as well as direct co-investment

Cherry Tree Investments

Counterpart Advisors is a Venture Capital, Private Equity & Consulting firm that engages in highly competitive and visible markets.

Counterpart Advisors

Target serves guests at stores nationwide and is committed to providing a convenient shopping experience with access to unique and differentiated products at affordable prices. The company delivers engaging experiences for the team members and guests. The company's products include electronics and others.

Target

Irving was founded in 2009 as a dedicated equity fund focused on disruptive technology and high growth opportunities and has since expanded into credit and private investments. The fund looks to form meaningful relationships with companies by offering its capital, expertise, and connections to promote growth and return on investment. Irving has been involved in several successful private exits and is a trusted advisor and LP in Venture Capital funds.

Irving Investors

K2 Global is a venture capital firm based in Singapore and Miami that invests in high growth technology companies.

K2 Global

Knollwood Investment Advisory is focused on financing companies in the internet security sector.

Knollwood Investment Advisory

Melo7 Tech Partners, LLC was founded by Carmelo Anthony and Stuart Goldfarb to invest in and develop opportunities primarily in early stage digital media, consumer internet and technology ventures.

Melo7 Tech Partners

Tresalia Capital is a Mexico-based venture capital firm.

Tresalia Capital

VC firm providing early stage capital and resources to transformational leaders focused on highly scalable opportunities.

Generation Ventures

Sand Hill Angels is a group of Silicon Valley angel investors passionate about helping entrepreneurs get to the next level. What makes the group unique is the collective experience of its members building and scaling deep technology companies. The group has been around for more than two decades. Sand Hill Angels works openly and collaboratively with venture capital funds, other angel organizations, and the Bay Area ecosystem that fosters the growth of technology startups.  For additional information, visit www.sandhillangels.com or follow @SandHillAngels.com on Twitter.

Sand Hill Angels

Alumni Ventures Group provides high-quality, diversified venture portfolios to individual investors who previously haven't had access to VC. It helps accredited alums from top entrepreneurial schools invest together in the ventures of fellow alums. The firm backs companies with an alumni connection and an institutional lead investor with expertise in the space. AVG also offers focused funds that allow any accredited investor access to a venture portfolio, diversified by type, sector, stage, and geography. Beth Obermiller, Michael Madden, and Mike Collins co-founded the firm in Manchester, New Hampshire in 2013.

Alumni Ventures

Founded in 2019, Parkway operates at the intersection of vision and execution with a focus on cutting-edge technologies and business models. The firm is largely focused on the trend of digital transformation of businesses, products and systems with software and hardware technologies in data science, artificial intelligence (AI), simulation, automation, spatial computing, internet of things (IOT), augmented reality (AR), generative design and optimization technologies.  Parkway primarily targets investments in the Climate Tech, Construction Tech (Contech), Property Tech (Proptech), Generative Design, Business Intelligence, Health Tech, Metaverse and Direct-to-Consumer sectors. Companies in which Parkway investments typically have a software as a service, unique technology, valuable patents and intellectual property that make them highly competitive in the market, valuable to potential strategic acquirers and/or display the potential for high growth annual recurring revenue.

Parkway Venture Capital

Casper

Yumi is the definitive source for parents seeking to understand what they are feeding their children and why, offering a science-based early childhood meal delivery program that is the most convenient and most nutritional option in the market.

Casper is a sleep startup that launches a comfortable mattress sold directly to consumers, eliminating commission ­driven, inflated prices. Casper's mattresses are developed in-house by a team of product engineers with experience from IDEO.  The company developed a line of core sleep products, including the Casper pillow, sheets, foundation, bed frame, duvet, and a dog mattress. The startup was founded in 2014 and is based in New York, United States.

Casper Sleep Inc. is an award-winning sleep company known for its design-driven products, unparalleled customer support, and seamless shopping experience. The company has revolutionized the mattress industry by offering a direct-to-consumer model, allowing customers to purchase affordable, high-quality mattresses online and have them delivered in a compact box.

Casper Sleep Inc. Appoints Joe Megibow as CEO

When did selling mattresses become a tech business?

The Rise and Fall of Casper

Casper Re-Opens and Unveils New Sleep Shop Concept in Costa Mesa, California

Putting Serta & Sealy to Sleep: How Ecommerce Startups like Casper are Disrupting the Mattress Industry

Sleep Country Acquires Casper’s Canadian Operations

Dream job alert: A mattress company is paying people to sleep

Casper Marketing: From Zero to $750 Million in 4 Years (Case Study)

Casper Sleep Inc Stock Price Today, Chart, performance – MyInvestmentMindset

Technology to customize and procure furniture

Furniture Tech

Best Prime Day pillow deals: Save up to 30% on top brands like Casper

Yumi

Uber

Warby Parker

Harry's

Expa

SoulCycle

Sweetgreen

Allbirds

Aglaé Ventures

Peak State Ventures

Casper Sleep Inc. is an award-winning sleep company known for its design-driven products, unparalleled customer support, and seamless shopping experience. The company has revolutionized the mattress industry by offering a direct-to-consumer model, allowing customers to purchase affordable, high-quality mattresses online and have them delivered in a compact box.
Casper's mattresses are designed with three core principles in mind: cooling, support, and comfort. The company's research and development arm, Casper Labs, obsessively engineers its sleep offerings, including mattresses, pillows, bedding, and furniture. In January 2024, Casper unveiled a new line of mattresses reflecting the most up-to-date needs of customers, set to launch in February 2024.
Casper operates on a subscription-based model, where customers can purchase products directly from their ecommerce platform or through authorized retail partners. The company offers a 100-night risk-free trial, allowing customers to return the mattress if unsatisfied, and has it donated to charity or recycled. As of October 2019, Casper served over 1 million customers across eight countries and generated USD 439 million in revenue for the year.

MADE is a pioneering, family-founded British business dedicated to designing and manufacturing high-end, contemporary furniture. Their pieces are meticulously crafted from sustainable materials like solid wood sourced from European managed forests and estates with proper certifications. MADE embraces innovative technologies and continuously refines its practices to minimize environmental impact, aiming for low resource consumption, reduced emissions, and minimal waste disposal.
The company utilizes its own timber and sawdust waste to heat its factory, offers reupholstery services to extend furniture lifespan, and uses recyclable packaging materials. By producing furniture made-to-order, MADE ensures a respectful approach to resource utilization. With an internal Environmental Management system and ISO14001 accreditation, the brand maintains ethical working practices and a commitment to reducing harm to the environment, achieving the highest 'A' level rating on its Energy Performance Certificate (EPC).

MADE

Simba Sleep is a British company that manufactures mattresses, mattress toppers, and other bedding products. Its flagship product is the Simba mattress, designed using data from over 10 million sleepers and featuring 2,500 conical pocket springs combined with responsive memory foam. Simba utilizes advanced technologies like open-cell foam structures and graphite-infused cooling layers to enhance breathability and temperature regulation.
The company sources materials from local UK suppliers and manufactures its products in Yorkshire and Derbyshire. Simba emphasizes environmental sustainability by using eco-friendly materials and processes. Its mattresses are designed to adapt to different body types and sleeping positions, providing optimal comfort and support.
As of 2024, Simba has achieved sales of over 750,000 sleep products worldwide and has amassed over 200,000 reviews with an average rating of 4.76 stars. The company offers a 200-night trial period and a 10-year warranty on its mattresses.

Simba Sleep

Havenly is an online interior design service that provides professional design assistance to customers across the US. It connects customers with vetted interior designers who create customized design plans based on the customer's style preferences, space, and budget. The service offers two main packages - the Havenly Mini (USD 79) for a room refresh, and the Havenly Full (USD 129) for a complete room redesign.
The design process begins with a style quiz to determine the customer's design aesthetic. Customers are then matched with a designer based on their preferences, and they collaborate through an online platform. The designer shares initial concept boards, which the customer can provide feedback on, leading to a final design with a layout plan, 3D renderings (for the Full package), and a curated shopping list for purchasing furniture and decor.
Havenly's strength lies in its ecommerce integration, allowing customers to conveniently purchase the recommended products directly through the platform. The company partners with over 200 retailers to offer a wide range of furniture and decor options across various styles and price points. In February 2022, Havenly acquired The Inside, a direct-to-consumer home furnishings brand offering customizable furniture, expanding its product offerings.
In May 2022, Havenly introduced in-person design services in select US markets, combining virtual tools like 3D renderings with hands-on consultations and styling by designers. This expansion aligned with the company's mission to make interior design more accessible and personalized.

Havenly

GAIA is a leading Mexican furniture manufacturer renowned for its commitment to sustainability and environmental protection. The company is the first in Mexico to develop furniture using certified wood sourced from sustainable forests, steering clear of materials like MDF. GAIA's product line encompasses a diverse range, including sofas, chairs, dining sets, tables, beds, wardrobes, and more, catering to residential and commercial spaces alike.
The brand prides itself on offering high-quality, natural designs that prioritize functionality and durability. GAIA's philosophy revolves around creating innovative, eco-friendly products that can be recycled, thereby minimizing their environmental impact. In addition to its nine branches across Mexico, the company has forged partnerships with local NGOs, further solidifying its dedication to sustainability.
GAIA has pioneered a new concept of modularity for its bathroom furniture line, enabling customers to customize and compose their desired solutions from various components. This approach allows for tailored aesthetics by selecting from nine distinct front panel designs, including Simple, Natura, Twist, Robin, Orizzonte, Auto, Wave, Domino, and Garden. Customers can independently create and price their ideal furnishing solutions, ensuring a personalized experience.
The company's recent catalogue expansion introduced a range of vanity unit configurations, with options for drawer modules, door modules, open compartments, and side modules. GAIA offers a versatile selection of countertop materials, including polished or matte white ceramic, crystal glass, matte resin, marble, and wood, catering to diverse design preferences.
In February 2021, GAIA unveiled its flagship store in Mexico City's Colonia Roma area, a vibrant cultural and commercial hub. The store's façade features a striking design with hand-made black concrete panels and steel beams, creating a dynamic interplay of light and shadow.

GAIA

Includes companies that offer furniture for a monthly rental, offered on a subscription basis or rent-to-own basis

Companies that develop customized furniture based on specifications (material, color, design, etc.) selected on the website by the customer

Companies that develop IoT-enabled furniture, usually controlled via a mobile app (e.g., an app-controlled bed that allows users to customize bed settings, create lighting scenarios, open safe drawers, etc.)

Companies that provide an online marketplace for P2P and B2B2C buying and selling for both used and new furniture

Companies that offer ready-made furniture sold directly through the website

Companies that offer virtual interior design solutions to design spaces, including furniture. These companies also typically offer furniture sourcing, installation, and coordination activities

Companies that develop lego-like and modular furniture systems that are easy to assemble and disassemble. Also includes space-saving expandable furniture systems

Customized furniture based on specifications selected on the website by the customer or virtual designs

IoT-connected furniture typically with the option of control through a mobile app

Furniture rental platforms that offer furniture on subscription basis or rent-to-own basis

Some companies offer IoT-connected furniture with the option of control through a mobile app

Casper

Sources

About EDGE

Contact Us

Resources

Area of Focus

Technology Research Made Effortless