Beauty by Holition

Overview
Beauty Tech?
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Seed
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Beauty tech solutions
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Beauty by Holition is a London-based provider of virtual try-on and skin health diagnostic tools for the beauty industry. The company offers three go-to solutions: 1) Neo Beauty Studio (a virtual try-on solution that pairs AR and AI and leverages a patented FaceSDK technology to offer a personalized makeup shopping experience), 2) Neo Shade Finder (an AI-powered shade-matching tool that auto-arranges shades from light to dark and creates unique user profiles for recommended shade comparisons), and 3) Virtual Skincare Lab (an AI-based skin health analysis tool that offers custom Q/A, facial tracking, and face scan with bespoke product recommendations for all skin types and genders).

The company reportedly offers over 2 million product try-ons annually and claims that its virtual try-on increases brand awareness by 21.3%, conversions by 300%, and website dwell time by 5.3%, while its AI-skin assessment increases consumer engagement time by an average of 2 minutes and 34 seconds, with a 5x increase in purchase intent.

Key customers and partnerships

Beauty by Holition’s customer partnerships with beauty brands include 1) Rabanne Makeup, to design a virtual try-on experience using 3D hyper-realistic visualizations (December 2023), 2) Sculpted by Aimee, to offer its customers an online foundation try-on experience (September 2023), 3) Christian Louboutin, to develop AR-enabled in-store magic mirrors for its stores in Harrods and Selfridges (July 2023), 4) Charlotte Tilbury, to create ‘Charlotte’s Magic Mirror’, an AR-based retail installation enabling users to try on 10 of Charlotte Tilbury’s makeup looks virtually (September 2020), and 5) Coty’s MaxFactor, to create My Makeup Artist, an AI-based diagnostic tool for beauty product and routine recommendations (September 2020).

Other Beauty by Holition clients include L’Oréal, Max Factor, Covergirl, Rimmel, Estée Lauder, Younique, Kiko, Tom Ford, Bourjois, Burberry Beauty, Clinique Laboratories, Carolina Herrera, and Jo Malone London. 

HQ location:
3-4 Holborn Circus London London GBR
Founded year:
2020
Employees:
1-10
IPO status:
Private
Total funding:
-
Last Funding:
-
Last valuation:
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