Mercury is an early-stage venture capital platform that seeks out transformative software startups, led by exceptional founders, in communities across America. To date, Mercury has created over $9 billion of value with an operationally-focused venture investment strategy helping startups achieve rapid, sustainable growth. Mercury partners with first-time entrepreneurs who require support and guidance, as well as seasoned founders seeking to leverage the assets and talent of our growth partner network.

Mercury

Adams Street Partners is a global private market investment management firm that offers comprehensive solutions for its investors. As one of the independent, employee-owned firms, Adams Street has established a reputation for strong performance, an extensive knowledge base, and a disciplined investment approach that values quality over quantity. For more than 45 years, Adams Street has gained the experience to successfully manage through some of the most challenging investment cycles. The collective knowledge of the Adams Street team works collaboratively to leverage the global resources of the Firm in navigating the complexities of private markets. Its mission as a premier private markets investment manager is to provide world-class investment performance and maintain the confidence of our investors through our deep understanding of the global private marketplace and deliver exemplary client service.

Adams Street Partners

Service Provider Capital is a venture capital fund that co-invests in series A deals led by institutional venture funds. It was founded in 2014 and is based in Golden, Colorado.

Service Provider Capital

Apto

Apto is a web-based broker software for managing contacts, properties, listings, and deals for the commercial real estate industry. Its platform streamlines the full lifecycle of deals from prospect to close with sales tools that put their data to work and make sure no details fall through the cracks to consolidate, organize and securely store contact and property data in the cloud, that enables clients to find, win, and execute deals more efficiently and effectively. Apto was established in 2012 and is headquartered in Denver, Colorado.

Apto is a cloud-based CRM and deal management software specifically designed for commercial real estate brokers. It offers a comprehensive suite of features to streamline various aspects of the commercial real estate process, including property data management, contact management, prospecting tools, marketing capabilities, deal tracking, and reporting and dashboards. Apto aims to help brokers enhance their efficiency, stay organized, and drive more deals to closure.

Top 5 Salesforce CRM for Commercial Real Estate [2024]

Commercial Real Estate Careers

apto

Digitizing the commercial real estate value chain

Commercial PropTech

Apto Launches Online Tool for Commercial Real Estate Brokers to Assess Their Level of Tech Maturity

Apto is a cloud-based CRM and deal management software specifically designed for commercial real estate brokers. It offers a comprehensive suite of features to streamline various aspects of the commercial real estate process, including property data management, contact management, prospecting tools, marketing capabilities, deal tracking, and reporting and dashboards. Apto aims to help brokers enhance their efficiency, stay organized, and drive more deals to closure.
At its core, Apto provides a centralized platform for managing property data, client information, and deal details. It offers tools for tracking commissions, expiring leases, and closed deals, enabling brokers to predict revenue growth accurately. Apto's prospecting console and marketing tools aid in lead generation and nurturing, while its deal management functionality streamlines the entire transaction process.
In November 2021, Apto was acquired by Buildout, a leading real estate marketing platform. Buildout has integrated Apto into its ecosystem, positioning it as the primary CRM and deal management solution within its product suite. While Buildout has rebranded Apto as Buildout CRM, the core functionality and features of Apto remain largely intact, catering to the specific needs of commercial real estate brokers.

Valcre is a comprehensive appraisal software platform designed for the commercial real estate industry. It streamlines the entire appraisal process, from job and client management to property research, inspections, analysis, and report writing. Valcre's cloud-based platform enables seamless collaboration and data synchronization, ensuring efficient workflow and accurate reporting.
The software integrates with various industry-leading data providers, offering access to over 150 million public property records. This allows appraisers to effortlessly capture and verify accurate comparables, enhancing their decision-making process. Valcre's customizable report templates, tailored to industry standards, cover a wide range of property types, including office, industrial, retail, multi-family, and specialty properties.
Through automation and intuitive tools, Valcre enables appraisers to generate professional reports with minimal effort. Its user-friendly interface and robust data management capabilities streamline the entire appraisal process, leading to increased productivity and time savings. As of November 2022, Valcre had facilitated over 300,000 property appraisals and collected 2.5 million comparables, saving appraisers over two hours per day on average.
In November 2022, Valcre secured USD 12.7 million in Series A funding led by Avenue Growth Partners and Second Century Ventures. This investment will support rapid team growth, product innovation, and further solidify Valcre's position as a market leader in appraisal software solutions.

Valcre

Otso is a financial technology company that specializes in automated financial due diligence for commercial real estate leasing. The company's AI-powered Underwriting as a Service (UaaS) platform combines artificial intelligence with human expertise to deliver comprehensive financial reports for tenant screening within 24 hours. Otso's technology aims to streamline the tenant evaluation process, enabling landlords to close leases an average of 21 days faster than traditional methods. The platform supports various property types, including office, retail, and industrial spaces.
Otso's solution offers an alternative to traditional security deposits and letters of credit in commercial leases. The company provides landlords with AA-rated coverage and up to USD 50,000 in lease performance guarantees for a monthly fee starting at USD 250. This approach allows tenants to retain their working capital typically locked in deposits or letters of credit while providing landlords with enhanced protection against tenant defaults. Otso's platform utilizes a business's complete credit and cash history for underwriting decisions, and every policy is backed by A-rated insurance through Accelerant specialty insurance company and administered by Assurely.
The company has completed its SOC2 Compliance Audit, demonstrating its commitment to high-level security for clients and prospects. Otso partners with industry leaders such as AWS, Plaid, and Experian to ensure data security, employing 256-bit encryption and complying with global data protection regulations. The platform is designed as a bolt-on solution that integrates seamlessly with existing systems, requiring minimal training for implementation.

Otso Corp

REScan is a spatial data company that specializes in rapidly digitizing and efficiently annotating large indoor spaces from a human perspective. Their technology involves an end-to-end solution comprising a scanner helmet, a 3D reconstruction and streaming pipeline, and a mobile viewer application. The company has developed a proprietary system, protected by 18 issued and one pending patent, that enables remote viewing, analysis, editing, and spatial computing applications for scanned spaces.
REScan's solution allows for the creation of 3D digital copies or "Digital Twins" of indoor and outdoor areas. These digital replicas provide remote access to distant locations and enhance professional workflows by facilitating machine understanding of the physical world. The company's technology enables the rapid onboarding of these Digital Twins, streamlining the process of digitizing large spaces.
One notable demonstration of REScan's capabilities is their ability to capture a 350,000 square foot 3D scan of indoor and outdoor areas in Redwood City within a span of under two hours. This scanned data can be viewed on both Android and iPhone devices through their mobile viewer application, showcasing the efficiency and accessibility of their solution.

REScan

<div>
 
 Matterport, founded in 2011, is a spatial data company that specializes in creating 3D digital twins of physical spaces. The company's proprietary technology enables the capture of dimensionally accurate, photorealistic virtual tours of properties using various camera technologies, including smartphones and its flagship LiDAR-based Pro3 camera. At the core of Matterport's offering is Cortex, an AI-powered software engine that automatically generates 3D digital twins and virtual tours while providing detailed property insights.
 
 
 
 
 As of 2024, Matterport has digitized over 12 million spaces across 177 countries, representing more than 38 billion square feet of digital property. The company's technology finds applications in multiple sectors, including residential and commercial real estate, hospitality, retail, and industrial spaces. Matterport's product lineup includes 3D cameras, the Matterport Capture mobile app, and a web-based platform for managing and sharing 3D models. In 2023, Matterport reported revenue of USD 158 million, representing a 16% year-over-year growth.
 
 
 
 
 Key customers and partnerships
 
 
 
 
 
 Matterport's technology has been adopted by various industries, with real estate being a primary focus. CoStar Group, a major player in online real estate marketplaces, features nearly 300,000 Matterport digital twins across its platforms, including Apartments.com, LoopNet, and Homes.com. In March 2024, Apartments.com recorded over 7.4 million views of Matterport 3D Tours, with users spending 20% more time on listings featuring these tours.
 
 
 
 
 Matterport has also established partnerships with companies in other sectors. In June 2024, the company announced a collaboration with FBS, a provider of Multiple Listing Service (MLS) technology, to integrate Matterport's 3D tours and property data into the Flexmls platform. This partnership aims to streamline the listing process for real estate professionals and enhance the home search experience for buyers.
 
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Matterport

Fundrise is a real estate investment platform that allows individuals to invest in a diversified portfolio of private real estate assets, including residential and commercial properties, with a low minimum investment. Fundrise uses technology to streamline the investment process, offering investors access to institutional-quality real estate opportunities that were previously only available to wealthy individuals and institutions.
The company was founded in 2012 with the mission of democratizing real estate investing. Fundrise offers a variety of investment plans tailored to different investment goals, such as supplemental income, long-term growth, or a balanced approach. The platform leverages advanced data analytics and proprietary algorithms to identify and acquire properties with strong potential for appreciation and rental income growth, with a focus on the Sunbelt region of the US.
Fundrise's primary product offerings are its private real estate investment trusts (eREITs), which invest in a diversified portfolio of properties across different markets and property types. As of 2024, Fundrise manages over USD 3.3 billion in assets under management and has over 500,000 active investors on its platform.

Fundrise

Companies that use technology and software to automate and digitize workflows and repetitive tasks during a rental/lease cycle of a commercial property

Platforms that provide online marketplaces that connect buyers and sellers as well as real estate brokers

Companies that offer tools that allow renters or buyers to view homes without visiting the sites

Platforms that provide performance data and analytics relating to commercial real estate to facilitate activities such as property valuations, financing deals, and marketing initiatives

Platforms that connect commercial real estate owners with real estate lenders to raise funds

Companies that offer platforms to allow retail investors access to commercial real estate investments

Allows commercial real estate agents to create 3D virtual tours for properties

Uses AI/ML to support various property-related tasks such as rental payments and spatial data capturing

Apto

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