Cappasity is a comprehensive solution for creating immersive 3D and augmented reality (AR) experiences for ecommerce businesses. Their platform enables companies to generate high-quality interactive 3D product visualizations called "3D Views" that can be embedded on websites and mobile apps. These 3D Views allow customers to examine products from all angles, zoom in on details, and even experience virtual try-on and AR capabilities.
Cappasity's technology streamlines the process of creating 3D content, requiring only three minutes per product SKU. Their patented Easy 3D Scan software empowers users to capture "AR Holograms" of physical items through video processing, eliminating the need for manual 3D modeling.
The platform also incorporates an AI-powered 3D analytics system that tracks user interactions with the 3D Views, generating heatmaps and insights to optimize product presentation and merchandising strategies.
Renowned brands like YSL, Samsonite, and ba&sh have partnered with Cappasity, reporting increased conversion rates of 10-30%, higher product page engagement, fewer returns, and reduced customer inquiries after integrating 3D Views. In December 2021, Cappasity's platform processed 282 million requests from client websites, with 12.7 million unique visitors interacting with their 3D/AR content.
Looking ahead, Cappasity unveiled plans in February 2022 to launch an immersive 3D NFT solution for brands, enabling the creation of interactive digital assets containing photorealistic 3D product visualizations.
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