Heetch is a ride-sharing platform that aims to provide a more personalized and driver-friendly experience compared to larger competitors like Uber. Launched in 2013 initially as a peer-to-peer service, Heetch was forced to suspend operations in March 2017 due to regulatory issues but relaunched later that year with professional drivers.
The company takes a 15-18% commission from drivers, one of the lowest rates in the industry. Heetch's business model revolves around facilitating night-time mobility, targeting younger audiences looking for affordable rides after nights out. As of 2018, the app was facilitating around 100,000 weekly rides across France.
Heetch differentiates itself by fostering an open and human-centric relationship with its drivers, allowing direct interaction and meetings. The app employs a comment-based rating system instead of numerical grades. Heetch has expanded its operations to other French cities, Belgium, Italy, Sweden, Morocco, and the Ivory Coast, with plans to enter more African markets like Algeria, Cameroon, and Senegal.
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