JUST

JUST is a French fintech startup that offers a one-click checkout solution for online merchants. Its platform enables customers to complete purchases quickly without the need for repeated logins or form-filling, thereby enhancing the shopping experience. By streamlining the checkout process, JUST aims to increase conversion rates and reduce cart abandonment for ecommerce businesses.

The company's technology seamlessly integrates with merchants' websites, allowing customers to save their payment and shipping details securely for future transactions. This one-click approach not only provides convenience but also aligns with consumer preferences for efficient online shopping.

JUST's solution leverages advanced security features to ensure compliance with European data protection regulations, such as GDPR and PSD2. The company prioritizes safeguarding customer information while delivering a frictionless checkout experience.

In June 2022, JUST successfully raised EUR 3 million in its first funding round, led by Otium Capital and prominent business angels. This capital injection will fuel the company's expansion into European markets and support its recruitment efforts, with plans to hire 30 additional employees.

Currently, over 60 brands, including L'Avant-Gardiste, Puissante, and Noo, have adopted JUST's solution. On average, these merchants have reported a 19% increase in conversion rates, an 11% decrease in cart abandonment, and faster purchase completion times for customers.