Sweeten is a home renovation platform that connects homeowners with vetted general contractors. Founded in 2011, the company aims to simplify the renovation process by matching homeowners' project visions with qualified contractors. Sweeten's platform allows homeowners to post their renovation projects, receive bids from multiple contractors, and make informed decisions about whom to hire. The company offers a free bid-leveling service to help homeowners analyze and compare contractor estimates. As of June 2020, Sweeten had facilitated over USD 2 billion in projects posted to its platform. The company generates revenue through commissions paid by contractors when they are hired through the service. Sweeten's business model benefits both homeowners and contractors; homeowners receive free access to vetted professionals, while contractors gain a steady stream of potential projects. The platform also provides features such as Secure Pay for safe deposit payments and ongoing support throughout the renovation process.
Key customers and partnerships
Sweeten primarily serves homeowners undertaking renovation projects. The company has built a network of qualified general contractors who have met or exceeded Sweeten's standards. These contractor-partners typically maintain long-term relationships with the platform. Sweeten publishes contractor reviews from previous clients to provide transparency and build trust among its user base. The company operates in multiple locations, offering its services to homeowners across various regions.
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