ALT Sports Data is a San Diego-based company that specializes in providing official and unofficial trading data, consumer data, and related services for action, alternative, and emerging sports to the sports betting industry. Their core offering revolves around empowering sportsbook operators to set pre-event markets and manage in-game odds for these niche sporting events.
ALT Sports Data has developed a proprietary managed trading platform that generates low-latency odds for various markets across their portfolio of alternative sports. This includes pre-match and live odds services driven by dedicated algorithms and mathematical models. They seamlessly incorporate in-play betting markets aligned with the live nature of these sports.
In November 2022, ALT Sports Data partnered with the Major Arena Soccer League (MASL) as their exclusive data distribution partner. This deal aimed to enhance fan engagement and introduce MASL to sports betting audiences. With 168 regular season games scheduled for the 2022-23 season, the fast-paced indoor soccer league presented ample opportunities for fan immersion through betting.
By August 2024, ALT Sports Data had secured 17 official league rights deals and 35 commercial agreements across various alternative sports verticals, including surfing, bull riding, drifting, and indoor soccer. Their diverse portfolio caters to over 1 billion global fans of these niche sports.
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