HiMama

Overview
News
EdTech: K-12?
Product stageSegments
Growth
?
Early childhood; special ed; SEL
?

HiMama is a Canadian all-in-one daycare management app that helps streamline operations, engage with families, and improve program quality. The app allows childcare providers to record and communicate with parents to keep track of their children's progress from amusing and enjoyable situations to learning and developmental milestones. Additionally, it enables daycare administrators to focus on center management, staff development, automated billing, lesson plan creation, and assessment administration. As of November 2021, the platform served 1+ million parents across more than 10,000 childcare centers in North America. 

The platform's edge lies in its development using in-depth research and consultations with early childhood educators. This has led the company to claim that its software for childcare centers in North America has received the most reviews and the highest rating (50,000 reviews and an average 4.9 rating). According to the company, 97% of daycares stated that HiMama's daycare app distinguished their program from other facilities; 93% of childcare centers using the app stated it saved them time on documentation and reporting; and 98% of parents stated that HiMama increased their overall satisfaction with their childcare provider.

To diversify its offerings, the company has made key acquisitions. In November 2017, it made its first acquisition with DailyChildcareReport, an online reporting service that gives parents daily updates on their child's development. In June 2021, the firm acquired FunShine Express, a curriculum provider, to introduce comprehensive curriculum and activity planning to its suite.

Funding and financials   

In November 2021, the company raised CAD 70 million (~USD 51.5 million) in a Series B funding round led by Bain Capital Double Impact. It planned to use the funds to support more daycare facilities, to continue product development, and to provide a platform for opportunistic growth via acquisition. It also intended to double its 140-person workforce, primarily by expanding its sales, marketing, customer success, and product development teams.

HQ location:
1920 Yonge St. Suite 200 Toronto ON CAN
Founded year:
2013
Employees:
101-250
IPO status:
Private
Total funding:
USD 64.6 mn
Last Funding:
USD 55.5 mn (Series B; Nov 2021)
Last valuation:
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Key competitors
 
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Company profile
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