Google Ventures invests in sectors including life sciences, consumer, enterprise, crypto, climate, and frontier technology. With Alphabet as its sole limited partner, Google Ventures focuses on long-term investments. Its operating partners assist startups in design, equity, diversity & inclusion, talent, and engineering and help them connect with Google for technology and expertise. Founded in 2009 as Google Ventures, Google Ventures manages over $8 billion in assets with 400 active portfolio companies in North America and Europe. Some notable investments include Uber, Nest, Slack, GitLab, and One Medical. Google Ventures is based in the San Francisco Bay Area with offices in Cambridge, New York, and London.

Google Ventures

Kleiner Perkins is a venture capital firm specializing in investing in early-stage, growth, and incubation companies. The firm continues that legacy, investing in founders with bold ideas that span industries and continents, partnering with them from inception to IPO and beyond to maximize the potential of their ideas. They also focus on early computer firms using their devices and programming and service companies. It also invests in the digital, life sciences, and healthcare industries.

Kleiner Perkins

Salesforce Ventures helps enterprising founders build companies that reinvent the way the world works. Since 2009, they’ve invested in and partnered with more than 400 of the world's tenacious enterprise software companies from seed to IPO, including Airtable, Databricks, DocuSign, Guild Education, Hopin, Monday.com, nCino, Snowflake, Snyk, Stripe, Tanium, and Zoom. Salesforce Ventures leverages decades of expertise in the cloud and long-term relationships with key decision-makers at thousands of businesses around the world to give portfolio companies an unfair advantage, help them build credibility, and accelerate growth.

Salesforce Ventures

TechOperators is a venture capital firm that invests in growth stage software companies. It also provides constructive, strategic, operating, and networking support to its portfolio companies. The firm is specifically focused on opportunities to innovate and transform solutions for cyber security, enterprise productivity, cloud computing, and IT infrastructure. Based in Atlanta, Georgia, TechOperators was founded in 2008.

TechOperators

Stripes is a growth equity firm that invests in software and consumer businesses. Stripes’ software practice invests in leading horizontal and vertical software platforms servicing customers from SMB to Enterprise. It was founded in 2008 and headquartered in New York, United States.

Stripes

Dell Technologies Capital is the investment arm for Dell Technologies.  We’ve invested in over 100 companies that push the envelope on digital technology for enterprises and consumers.  We are a team of world-class investors who help our companies succeed.  We focus on early-stage investments with passionate founders. Our companies gain unique access to the go-to-market capabilities of Dell Technologies. For more information visit www.delltechcapital.com

Dell Technologies Capital

Permira is a global investment firm that multiplies the potential of companies and people to build successful businesses with growth ambitions. Founded in 1985, the firm applies a thematic approach across two core asset classes – Private Equity and Credit – with a focus on growth in four key sectors: Technology, Consumer, Healthcare, and Services. Permira employs over 450 people in 16 offices across Europe, North America, and Asia.

Permira

Glynn Capital Management focuses on investing in leading private and public technology growth companies. Glynn Capital Management seeks to be long-term investors in a limited number of excellent companies with management teams, sustainable business models, and long-term growth potential.

Glynn Capital Management

FullStory

FullStory is a customer experience data app that captures customer experience data in one platform. Its tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation empowering everyone in an organization to help build an online experience for customers. The company was founded in 2014 and is headquartered in Atlanta, Georgia.

FullStory is a digital experience intelligence (DXI) platform that enables businesses to continuously improve their digital customer experience across websites and mobile apps. The platform automatically captures user interactions and retroactively analyzes this data, providing actionable insights into areas of user frustration, struggle, and drop-off.

FullStory Introduces New Features That Connect Digital Experience Data Across the Organisation to Unlock Key Insights Faster and Accelerate Revenue

Fullstory: Surface User Sentiment with Behavioral Data

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Marketplaces and related solutions for selling goods and services online

Ecommerce Platforms

Fullstory Has Strong First Half of 2024: Grows Enterprise Customer Base, Welcomes Two New Executives, and Celebrates Fourth Consecutive Year on Inc. 5000 List

Google Cloud

FullStory has extended its strategic partnership with Google Cloud to provide innovative generative AI solutions to their joint customers worldwide. With this expanded alliance, FullStory aims to enhance digital experiences and automate AI-delivered experiences at scale.

Ecommerce solutions providers that offer software for customizable ecommerce and other websites or specific modules embedded in websites such as digital experience intelligence and ecommerce management support (e.g., Shopify, CommerceIQ).

FullStory is a digital experience intelligence (DXI) platform that enables businesses to continuously improve their digital customer experience across websites and mobile apps. The platform automatically captures user interactions and retroactively analyzes this data, providing actionable insights into areas of user frustration, struggle, and drop-off.
FullStory's patented Data Engine processes billions of data points, transforming previously unnoticed, unstructured, and unindexed information into structured digital experience data. This allows teams to recreate individual customer sessions, identify issues through features like rage click detection, and connect quantitative metrics with qualitative user behavior insights.
Key product offerings include Session Replay for visualizing user interactions, Funnels & Conversions for tracking drop-offs, Journey Mapping to understand the full customer journey, and user segmentation capabilities. FullStory provides over a dozen pre-built workflows and integrates with tools across categories like analytics, product management, customer data platforms, and more.
By understanding the "how" and "why" behind user behavior, teams can make data-driven improvements to optimize digital experiences, increase conversion rates, and drive business growth. In June 2022, FullStory reported helping customers achieve significant uplifts, with one client seeing 200% higher conversions and 310% higher sales after using the platform.

Vestiaire Collective is a leading global online marketplace for pre-owned luxury fashion items. Founded in 2009 in Paris, France, the company aims to transform the fashion industry into a more sustainable model by promoting circular fashion and reducing overconsumption and waste.
Vestiaire Collective operates a platform where buyers and sellers can buy, sell, and trade authenticated pre-owned luxury fashion items, including clothing, handbags, shoes, and accessories from renowned brands such as Louis Vuitton, Chanel, Gucci, and Prada. As of 2023, the platform had over 3 million items listed and a community of around 23 million members across 78 countries.
The company's core value proposition lies in its rigorous authentication process. All items listed on the platform undergo meticulous quality and authenticity checks by a team of trained experts, ensuring the legitimacy of the products sold. This process involves thorough examination of materials, craftsmanship, branding elements, and serial numbers, as well as the use of advanced technologies like image recognition software.
Vestiaire Collective's business model is commission-based, with the company charging a percentage fee on successful transactions. The fee structure varies based on the sale price, ranging from 15% for items sold between USD 80 and USD 13,000 to a fixed fee for higher-priced items.
In recent years, Vestiaire Collective has undertaken various sustainability initiatives, such as launching the "Brand Approved" program, which allows luxury brands to integrate circularity into their business models by facilitating the buyback and resale of their pre-owned items. The company aims to become carbon neutral by 2026 and has implemented measures to reduce its environmental footprint, including offering green shipping options and eco-friendly packaging.

Vestiaire Collective

Trendyol is a leading ecommerce platform based in Turkey that was founded in 2010 by Demet Mutlu. It operates as a marketplace connecting buyers with a wide range of sellers offering products across various categories including fashion, electronics, beauty, and groceries. Trendyol has evolved from a single shopping site to a comprehensive ecommerce ecosystem, offering complementary services such as logistics (Trendyol Express), instant delivery (Trendyol Go), digital payments (Trendyol Pay), and a secondhand marketplace (Dolap).
Initially bootstrapped with USD 300,000 by Mutlu, Trendyol witnessed rapid growth, reaching over a million customers within its first year. As of 2023, the platform boasts over 30 million customers, 250,000 sellers, and delivers more than 1 million packages daily. Trendyol's success can be attributed to its focus on affordable pricing, a diverse product range, and a sustainable business model that supports digitization of local manufacturers and small businesses.
In 2018, Alibaba Group acquired a majority stake in Trendyol, valuing the company at USD 728 million. This strategic partnership provided Trendyol with technological expertise and helped position it as Turkey's first "decacorn" (a startup valued over USD 10 billion) after raising USD 1.5 billion in 2021, reaching a valuation of USD 16.5 billion.
Trendyol's commitment to creating a positive impact is evident through its support for local talent, sustainable sourcing, and initiatives promoting women's participation in the digital economy. The company has generated significant economic impact, contributing to the growth of over 90% of its sellers and enabling over 50,000 female entrepreneurs to establish ecommerce businesses.
Key customers and partnerships
Trendyol has established notable partnerships to enhance its technological capabilities and expand its reach. In 2018, Alibaba Group secured a significant stake in Trendyol, providing expertise and resources to support the platform's growth. This strategic partnership aims to boost Turkey's e-exports by enabling Turkish SMEs to leverage Alibaba's global network for exporting their products.
Additionally, Trendyol has partnered with EVS, aligning with their shared values of positively impacting people's lives and maintaining a startup spirit. This collaboration has allowed Trendyol to contribute further to Turkey's economy and leverage EVS's expertise in areas such as mobile payments, logistics, and exports.
Trendyol has also formed a partnership with AGH, a company rich in ecommerce experience. This alliance has enabled Trendyol to absorb knowledge and best practices in areas like logistics, mobile payments, and facilitating the growth of SMEs through the platform economy.

Trendyol

SidelineSwap is the world's largest online marketplace for buying and selling new and used sporting goods. It was founded in 2015 with the mission of making sports more affordable and accessible to everyone. The platform allows athletes, fans, and sports families to safely buy and sell a wide range of sports gear across various categories, including baseball, basketball, football, hockey, golf, lacrosse, skiing, snowboarding, and tennis. SidelineSwap has enabled athletes to earn over USD 250 million to date by reselling the extra gear they have at home.
The marketplace operates on a peer-to-peer model, where sellers can create free listings, and buyers can browse through the inventory to find great deals, often at up to 70% off retail prices. Sellers receive payment through SidelineSwap's secure platform once the buyer receives and approves the item. As of April 2024, SidelineSwap had helped over 2 million athletes resell over USD 250 million worth of used sports gear, keeping 180,000 pounds of gear out of landfills annually.
In addition to its core marketplace, SidelineSwap has developed a Trade-in Platform, which provides pop-up events, in-store, and online trade-in options for brands and retailers. This platform leverages SidelineSwap's proprietary marketplace technology and resale data, enabling sellers to choose between direct resale or instant trade-in value. The Trade-in Platform has been adopted by major retailers like DICK'S Sporting Goods and MonkeySports, allowing their customers to trade in used gear for store credits.

SidelineSwap

OnBuy is an online marketplace that was founded in 2016 with the aim of providing a fair and transparent platform for retailers and consumers alike. Unlike other major marketplaces, OnBuy does not hold its own inventory or compete with sellers by offering its own product lines. Instead, it acts as a pure online marketplace connecting independent retailers and brands with customers.
The platform offers a wide range of products across various categories, including electronics, entertainment, home and garden, office supplies, and more. As of March 2024, OnBuy hosts over 35 million products from 11,000 brands and retailers. The company has witnessed rapid growth, recording a 600% year-on-year increase in sales between 2018 and 2021.
OnBuy's unique selling proposition lies in its commitment to treating all sellers equally, regardless of their size or relationship with the platform. It operates on a transparent fee structure, charging a flat commission rate of 5% on consumer electronics and 9% for all other categories, with no listing fees. This approach has resonated well with retailers, attracting hundreds of new sign-ups each month.
In July 2023, OnBuy introduced a pioneering cashback rewards program, becoming the world's first cashback marketplace. Customers can earn uncapped cashback on every purchase, which can be spent instantly on the platform or withdrawn after 30 days. This innovative loyalty program aims to disrupt the online retail landscape and provide customers with tangible rewards for their loyalty.
OnBuy's growth has been fueled by its commitment to ethical practices, fair treatment of sellers, and a focus on customer needs. The platform's success has been recognized by various accolades, including being listed in the Financial Times' 1000 fastest-growing companies in Europe and Deloitte's Fast 50.
In December 2021, OnBuy announced its plans for an anticipated IPO within the next two years, as well as international expansion into over 140 countries. The company also acquired a new headquarters in central Bournemouth in March 2022 to support its growth ambitions.

OnBuy

OpenStore is a platform that provides instant liquidity for ecommerce entrepreneurs, primarily those selling on Shopify. Founded in 2021, the company allows merchants to sell their businesses quickly by providing a cash offer within 24 hours after connecting to their Shopify store and providing relevant data. OpenStore uses proprietary algorithms and data science to analyze a merchant's historical financials, order history, and marketing data to determine a valuation for the business.
The company acquires Shopify brands with USD 1 million to USD 10 million in gross merchandise volume, with a focus on US-based, direct-to-consumer brands. After the acquisition, OpenStore takes over operations of the businesses with the intention of growing them long-term. The company has acquired dozens of brands since late 2021 and aims to streamline the mergers and acquisitions process for ecommerce businesses through automation.
OpenStore differentiates itself from other ecommerce aggregators by its rapid turnaround time and focus on direct-to-consumer Shopify brands rather than Amazon marketplace sellers. The company closed a USD 32 million funding round in September 2022, valuing it at USD 970 million. As of July 2024, OpenStore had over 100 employees and had raised over USD 150 million in equity funding from investors including Lux Capital, Atomic, Founders Fund, General Catalyst, and Khosla Ventures.

OpenStore

C2C and B2C ecommerce platforms that enable users to sell a range of goods and services via their online marketplace (e.g., eBay, Amazon).

B2B ecommerce platforms that enable businesses to sell a range of goods and services aimed mainly at other businesses. These companies mostly provide wholesale/bulk purchases (e.g., DHgate, Lightinthebox).

B2C ecommerce platforms that enable businesses to sell specialized product categories (including electronics, fast fashion, or books) via their online marketplace (e.g., Trendyol, Asos, Bookshop).

Companies that buy and grow ecommerce brands on ecommerce marketplaces (e.g., Thrasio, OpenStore, Moonshot Brands).

Companies that use GenAI as a core part of their product offering for ecommerce platforms

Ecommerce website solutions provide services to build customized platforms/experiences for ecommerce

Some companies in the "ecommerce website solutions" segment provide B2B SaaS solutions

FullStory

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