Incredo, formerly known as DouxMatok, is a company that specializes in sugar reduction technology. Their flagship product, Incredo Sugar, is a sugar-based sweetener that allows for a 30%–50% reduction in sugar content. Incredo Sugar is made using real cane or beet sugar that is structured differently by adding a carrier compound to ordinary sugar, creating clusters that linger on the tongue, optimizing flavor and ensuring consumers taste all of the sugar they consume. Incredo Sugar is FDA and EFSA (European Food Safety Agency) compliant and is suitable for most applications, except liquids. The company demonstrated the potential of its technology with a limited launch of Incredo Spreads in 2021, which included a low-sugar hazelnut cocoa spread akin to Nutella, but with about half the sugar and 7x the fiber.
Key customers and partnerships
The company notes that its current focus is on providing its Incredo Sugar as an ingredient to food manufacturers, rather than selling the loose product directly to consumers.
Incredo has established partnerships with several leading food manufacturers and ingredient suppliers to bring its sugar reduction technology to market. In 2021, the company announced a collaboration with Blommer Chocolate Company, one of the largest cocoa processors and chocolate ingredient suppliers in North America. This partnership aims to develop and commercialize reduced-sugar chocolate and confectionery products using Incredo Sugar and the partnership was extended in 2024 to expand its reach to Canada. In May 2023, Incredo announced a joint development agreement with Ferrero to develop confectionery products incorporating Incredo Sugar, leveraging Ferrero's diverse portfolio that includes confectionery, cookies, and ice cream brands.
Since 2018, Incredo has been working with Südzucker, Europe's largest sugar producer, to distribute and market Incredo Sugar in Europe. This strategic alliance allows Incredo to leverage Südzucker's extensive distribution network and customer relationships to expand its reach in the European market.
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