Playfair is a generalist VC fund with a contrarian approach to pre-seed technology investing. Based in London, Playfair invests across the UK and Europe with an intentionally high conviction, low volume approach: making 6-8 investments a year and preserving time, capital and resource to help companies post-investment. Playfair has backed 70+ companies across two funds including Thought Machine, Andela, Mapillary, Recycleye and Orca AI.

Playfair Capital

Firstminute Capital is a European seed fund based in London. Moreover, Firstminute invests in European early-stage tech companies. The firm was founded in 2017 by Brent Hoberman and Spencer Crawley.

Firstminute Capital

Accel is an early and growth-stage venture capital firm that powers a global community of entrepreneurs. Accel backs entrepreneurs who have what it takes to build a business.  Accel’s vision for entrepreneurship and business enables it to identify and invest in the companies that will be responsible for the growth of next-generation industries. Accel-backed companies include Atlassian, Braintree, Cloudera, DJI, Dropbox, Dropcam, Etsy, Facebook, Flipkart, Lookout Security, MoPub, Qualtrics, Slack, Spotify, Supercell, Vox Media, and others.

Accel

FJ Labs is a stage-agnostic investment firm that focuses on marketplaces and consumer-facing startups. Their investments are seed and series A. The investment range of the company is $50,000 to $5,000,000. It invests in Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest.

FJ Labs

Portfolio Ventures was founded in October 2014 by Will Martin and Will Brooks. They have been involved in raising funding for over 120 early stage companies. They set up Portfolio Ventures to work with high-quality UK startups that have already achieved early traction, are ready to scale and will benefit from access to their network of sophisticated private and professional investors.

Portfolio Ventures

Seaya is a leading European Venture Capital platform that invests in exceptional entrepreneurs who are building global technology companies. Seaya raised its first funding in 2013 and currently manages over €600 million across five early-stage venture funds. Seaya accelerates the growth of startups by leveraging the founder’s strategic vision, providing them with Seaya’s global platform, its extensive network of founders, investors and multinational corporations, as well as all its experience in the global expansion of companies such as Glovo, Cabify, Wallbox (NYSE:WBX), Spotahome, Clarity AI, Clicars, Alma and RatedPower. Learn more at seaya.vc.

Seaya

Cornerstone VC operates as a venture capital firm.

Cornerstone VC

Passionfruit

Passionfruit is bringing together the next generation of leading independent marketing talent and providing a digital home where they can work, learn and earn, so startups and enterprises can work with them on-demand.

Passionfruit is a freelancer platform focused on Gen Z marketing (product and social media marketer, SEO specialist, CRM, etc) and design specialists (animator, graphic designer, etc). The company uses a six-step vetting process to onboard freelancers to its platform, through which only 12% of applicants are selected. Passionfruit claims to match enterprises with a marketing specialist within 72 hours of their request submission.

The on-demand economy has finally reached white collar work.

Online Freelancing Platforms

Passionfruit connects startups with Gen Z freelancers, and has raised $4.3 million in fresh funding

Passionfruit is a freelancer platform focused on Gen Z marketing (product and social media marketer, SEO specialist, CRM, etc) and design specialists (animator, graphic designer, etc). The company uses a six-step vetting process to onboard freelancers to its platform, through which only 12% of applicants are selected. Passionfruit claims to match enterprises with a marketing specialist within 72 hours of their request submission.The company provides a Specialist Score that reflects freelancer achievements, dedication, and engagement on the platform. Additionally, the company recognizes 'super specialists'—top freelancers with outstanding achievements.Passionfruit generates revenue through a 25% service charge on all projects. The company’s soft minimum for projects is GBP 1500 (~USD 1,960) per month.&nbsp;Key customers and partnershipsNotable enterprises using Passionfruit included Pepisco, Mars and Miro. As of July 2024, the company had over 3,000 registered freelancers on its platform, primarily situated in North America and Europe.

Textbroker is a platform for creative writing freelancers to connect with businesses. Textbroker freelancers work on projects such as social media posts, news stories, and blog posts. The platform provides content in over 35 languages, while connecting businesses with freelancers in the target country. Platform pricing starts at USD 2.3 cents per word.Key customers and partnershipsAs of October 2024, the platform served over 80,000 clients, including eBay, Otto and RVshare. The company also had 100,000+ registered freelancers on the platform as of October 2024.

Textbroker

Procurement Freelancers provides freelancers for procurement functions such as sourcing/category management, quality control and assurance, and advisory. Its algorithm calculates the relevance between experts' skills and client briefs by scoring criteria like skills, experience, and language. It prioritizes search criteria based on user preferences to deliver the most accurate match.The platform is free to use for freelancers, while clients purchase subscriptions to hire and manage freelancers at no added cost.In March 2019, the company acquired Dragon Sourcing, a procurement and sourcing service provider.Key competitors: None under coverage. (The platform connects enterprises with procurement-based freelancers)

Procurement Freelancers

Kolabtree is a UK-based freelancer marketplace connecting businesses and scientists. The platform provides businesses with skills such as data analysis, product development, scientific consulting, desk research, and other science related services within 24 hours of receiving business requests.Kolabtree also provides concierge services for writing, with fees ranging from USD 2,000 to USD 4,000, depending on the timeline. Similarly, its concierge services for statistical analysis are priced between USD 250 and USD 625, also based on the timeline.The company generates revenue via a 20% service fee charged to the freelancers based on the total project invoice.Key customers and partnershipsAs of October 2024, Kolabtree served over 3,200 businesses including notable enterprises such as NASA, Volkswagen and Moderna. Further, the platform had over 20,000 scientists and experts as of October 2024.Key competitors:&nbsp;None under coverage. (Kolabtree offers a freelancing platform connecting enterprises with scientists).

kolabtree

Codersera is a freelance marketplace for enterprises to find software engineers. The company claims to provide the top 1% of developers through its five tier vetting process. The platform’s freelancers cover a spectrum of developer and data science technologies such as iOS, Android, Python, and Java. Additionally, freelancers provide SaaS platform development, testing and QA services and migration away from legacy systems.Key customers and partnershipsAs of October 2024, the platform had over 20,000 vetted freelancers and 100+ clients on its platform.

Codersera Inc

Upwork is an online labor marketplace that assists in engaging freelancers and businesses in discovering direct labor arrangements for both short and long-term projects. Upwork’s roots date back to 1998 and 2003 when online talent marketplaces Elance and oDesk were founded. In December 2013, Elance and oDesk announced its merger with a combined freelancer base of over 8 million (5 million from oDesk and 3 million from Elance). Subsequent to the merger, Elance-oDesk continued to report losses and required a bailout package of USD 30 million from Benchmark Capital in November 2014. The company was rebranded as Upwork in May 2015.&nbsp;Unlike Fiverr, Upwork encourages freelancers to develop a profile focused on specific expertise, helping them build a niche reputation. Fiverr, on the other hand, allows freelancers to offer a wide range of services through individual gigs, enabling them to market multiple skill sets simultaneously. In&nbsp;<a href="https://sp-edge.com/updates/16664">February 2023</a> Upwork expanded its offerings to include full-time hiring for businesses with features such as finding, vetting, hiring, onboarding, and paying professionals for full-time work arrangements.&nbsp; Additionally, in&nbsp;<a href="https://sp-edge.com/updates/24502">December 2023</a>, Upwork launched Chat Pro, a GPT-4-powered app in beta, to enhance work efficiency. In&nbsp;<a href="https://sp-edge.com/updates/35568">October 2024</a>, Upwork introduced&nbsp; Uma, an AI assistant, the Business Plus plan for Expert-Vetted talent, Featured Jobs, and Boosted Profiles. At the time, the company also announced a 21% workforce&nbsp;<a href="https://sp-edge.com/updates/35569">reduction</a> aiming to save USD 60 million annually.Upwork also offers several solutions to streamline hiring: Talent Scout, connecting clients with pre-vetted freelancers; the Work Marketplace and Project Catalog for easy hiring; and the Virtual Talent Bench, which helps businesses build and maintain a network of freelancers for ongoing collaboration.The company generates revenue via a 10% project fee charged from clients, and freelancer subscriptions priced at USD 20 per month.In&nbsp;<a href="https://www.cnbc.com/2018/10/03/upwork-ceo-on-ipo-day-we-do-not-incentivize-for-less-pay-for-freelancers.html">October 2018</a>, Upwork listed on the NASDAQ to raise approximately USD 187 million. In FY2023, Upwork generated USD 689 million in revenue (up 11% YoY). The company guided FY2024 revenue between USD 760 million to USD 780 million, representing 11.7% YoY growth at the midpoint. Diluted earnings per share (EPS) stood at USD 0.13 in FY2023, compared to a loss per share of USD 0.69 in FY2022.Key customers and partnerships&nbsp;The company recorded 868,000 active clients as of August 2024, with notable clients including Microsoft, Airbnb and NASDAQ, among others.In&nbsp;<a href="https://sp-edge.com/updates/33129">August 2024,</a> Upwork partnered with Beeline to&nbsp;integrate its talent pool into Beeline’s vendor management system (VMS), offering access to over 10,000 professionals across 125+ categories. Previously, in&nbsp;<a href="https://investors.upwork.com/news-releases/news-release-details/upwork-partners-catch-expand-freelancers-access-benefits">January 2022</a>, the company partnered with Catch to offer freelancers access to personal payroll and healthcare benefits.&nbsp;

Upwork

Platforms that provide expertise in specialized areas such as law and scientific research.

Platforms that provide expertise in writing, translation, and editing.

Platforms that provide marketing expertise across email, SEO, and social media marketing functions.

Platforms that offer expertise related to web, mobile and software development with freelance developers fluent across major programming languages.

Platforms that focus on offering expertise in design and creative functions such as photography, video editing, and animation.

Platforms that offer expertise across multiple verticals such as design and creative, web, mobile and software development, finance, and marketing.

Solutions use AI/Ml for to match freelancers with clients and to vet freelancers

Some solutions introduced by players in this hub are using a B2B SaaS model

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 Passionfruit, a startup that connects freelance professionals with companies, has successfully raised USD 9 million in a Series A funding round. The round was led by Seaya, and saw participation from Firstminute Capital, Playfair Capital, Cornerstone, and Portfolio Ventures. The company plans to use these funds for product expansion as well as boosting its presence in North America.
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Passionfruit

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