Factor

Factor is a meal delivery service that provides fresh, pre-made meals designed to support healthy lifestyles. Founded in 2013 in Chicago by Nick Wernimont, Factor (formerly known as Factor75) offers fully-prepared single-serving meals that only require heating in the microwave or oven before eating. The company focuses on nutritionally balanced meals catering to various dietary preferences including keto, low-carb, high-protein, vegetarian, and calorie-controlled options. Factor's meals are made with high-quality ingredients, including organic produce when possible, antibiotic-free poultry, and sustainably sourced seafood. The company states its meals are free of hormones, antibiotics, refined sugars, and GMOs. Factor rotates its menu weekly, offering around 35 meal choices. In addition to main meals, Factor provides add-ons like smoothies, snacks, and desserts. Each meal contains between 350 to 900 calories, allowing customers to choose based on their nutritional needs and health goals. In November 2020, Factor was acquired by HelloFresh Group, which has since leveraged its resources to expand Factor's business across the US. As of January 2023, Factor began expanding its operations into Canada, starting with the province of Ontario.

Key customers and partnerships

Factor primarily targets busy individuals and health-conscious consumers looking for convenient, nutritious meal options. The company offers a subscription-based model, with customers choosing between four to 18 meals per week. Factor has partnered with registered dietitians to provide complimentary 20-minute nutrition consultations to help customers select meals tailored to their specific needs. Factor also offers special discounts for first responders, military personnel, teachers, and healthcare workers to make their meal service more accessible to these groups.