Buildout

Buildout is a leading commercial real estate technology platform designed specifically for brokers and brokerage firms. Established in 2010, the company offers a comprehensive suite of software solutions that streamline various aspects of the commercial real estate brokerage process. Buildout's core offerings include property websites, marketing automation tools, customer relationship management (CRM) capabilities, and data-driven insights.

Buildout's property website solution enables brokers to create dedicated landing pages for their listings, automatically populating them with property details and listing information from the platform's centralized database. Additionally, the company provides a property inventory plugin that allows users to integrate active listings into their existing websites seamlessly.

A significant component of Buildout's platform is its marketing automation capabilities. Brokers can leverage the software to generate professional-quality marketing materials such as flyers, offering memorandums (OMs), brochures, and proposals. The platform streamlines the process by automatically populating property information and leveraging customizable branding templates.

Buildout CRM, a core product within the platform, is tailored specifically for the commercial real estate industry. It enables brokers to manage their property data, log activities, organize call lists, and streamline deal management processes. Tasks can be assigned, reminders set, and documents processed automatically, providing a holistic view of the entire deal cycle.

In recent years, Buildout has expanded its offerings through strategic acquisitions. In 2021, the company acquired Apto and Rethink CRM, two Salesforce-based CRM solutions specifically designed for commercial real estate brokerages. These acquisitions have been consolidated into Buildout CRM, providing a comprehensive solution for relationship management and deal tracking.

Key customers and partnerships

Buildout has established partnerships with various industry-leading organizations, further enhancing its platform's capabilities and reach. The company has integrated with Loopnet and CREXi, enabling brokers to capture inbound inquiries submitted on these platforms directly into Buildout CRM.

Additionally, Buildout has collaborated with ClientLook, a commercial real estate CRM software provider, to develop an integration that empowers users to market their properties effectively through the Buildout platform.