Booking Holdings Inc. (Nasdaq: BKNG) is the world's leading provider of online travel services. Founded in 1996, Booking Holdings operates several major online travel brands including Booking.com, Priceline, Agoda, Kayak, OpenTable and Rentalcars.com.
Booking.com is the company's flagship brand and one of the largest travel ecommerce platforms globally. It offers a wide range of accommodation options including hotels, vacation rentals, apartments, and other unique places to stay. As of 2024, Booking.com has over 28 million reported listings in more than 220 countries and territories worldwide. The platform operates in 43 languages and features over 50 million verified guest reviews.
Booking Holdings continues to innovate in the online travel space. The company has expanded its offerings beyond just accommodations to include flights, rental cars, restaurant reservations, and experiences. In recent years, Booking has invested heavily in artificial intelligence and machine learning to enhance personalization and improve the user experience across its platforms. The company has also focused on developing its mobile capabilities, with a significant portion of bookings now coming through mobile devices.
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