The company, founded in 2022, operates a software platform that helps online apparel retailers reduce returns and improve sizing accuracy for customers. Modi's technology enables virtual fittings where consumers can upload photos or manually input measurements to find their correct size. The platform includes 3D garment mapping technology that creates a visual representation of how clothing will drape on customers. The software integrates with Shopify and provides retailers with anonymous data analytics about customer body measurements, which can be used to optimize design and production processes. The company utilizes a subscription-based revenue model, with costs varying based on the retailer's average order volume, plus a usage fee charged as a percentage of orders made through the platform. As of 2024, Modi has partnered with 30 apparel brands, primarily in Latin America, Indonesia and Australia, serving small to medium-sized businesses with USD 1-10 million in annual revenue. The company is actively pursuing patent protection for its 3D garment mapping technology.
Key customers and partnerships
Modi's notable customers include BAOBAB, a sustainable swimwear company based in Colombia that used Modi's data analytics to optimize its sizing. Another client, clothing company Agybo, generated USD 50,000 in additional revenue after implementing Modi's technology for two months. The company has begun discussions with Under Armour for potential enterprise-level partnerships.
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