Based in Azerbaijan, SmilePay offers facial recognition-based payment authentication software for POS terminals and remote/mobile payments. Users must register their faces and link their payment cards through the app to be scanned and verified during transactions.
SmilePay claims its platform delivers 99.99% accuracy and a detection speed of less than 0.5 seconds. As of August 2022, SmilePay was used by more than 418 end users (with more 2,000 downloads) for over 3,000 transactions. Although the company initially focused only on its home market, it plans to expand to Europe, Southeast Asia, and the Middle East.
Key customers and partnerships
SmilePay was used by two food retailers in Azerbaijan - Bravo Supermarkets and Araz Supermarket - as of August 2022. Moreover, the company is also a member of the “Mastercard Start Path” accelerator program, which it plans to leverage to bring facial recognition tech to other verticals (including money management, spending-based loans, and taxation).
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