Prosper Insights & Analytics is a market intelligence and data analytics company that provides a comprehensive suite of insights and predictive analytics solutions. The company's flagship offering is the "Prosper Wisdom Suite," an on-demand platform that delivers accurate and predictive consumer insights drawn from Prosper's unique zero-party data.
At the core of the Prosper Wisdom Suite is the company's award-winning monthly survey on consumer behaviors, motivations, personal interests, and future purchase plans. This survey, which has a 20-year history and is the largest scientific survey of its kind, has been accurately measuring and trending consumer spending for the National Retail Federation (NRF) since 2003.
The Prosper Wisdom Suite comprises nearly 200 pre-built retail and consumer models, covering a wide range of industries and retailers, including Aldi, Amazon, Kroger, Macy's, Target, Walmart, and more. These models are designed to provide enterprises with timely, forward-looking consumer insights and signals, enabling them to make informed decisions across various teams, from executives and business users to financial forecasters, research analysts, and data scientists.
The Prosper Wisdom Suite operates in a secure, privacy-compliant environment, allowing enterprises to enrich their first-party data with Prosper's insights and propensities. Additionally, the suite facilitates data collaboration between organizations within clean rooms, as announced by AWS, Snowflake, and others.
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