Greycroft is a venture capital firm that focuses on technology start-ups and investments in the Internet and mobile markets. With offices in two of the most important business hubs in the world, New York and Los Angeles Greycroft uniquely positioned to serve entrepreneurs who have chosen us as their partners. The firm leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, bring their products to market, and build successful businesses.  Greycroft manages in excess of $1 billion and has made over 200 investments since its inception in leading companies including Acorns, App Annie, Bird, Botkeeper, Bright Health, Boxed, Braintree, Buddy Media, Everything But The House, Extreme Reach, Huffington Post, Icertis, JW Player, Maker Studios, Plated, Scopely, Shipt, TheRealReal, Thrive Market, Trunk Club, Venmo, WideOrbit, and Yeahka. Greycroft has adopted the Diversity Term Sheet Rider.

Greycroft

Rincon Venture Partners seeks to partner with extraordinary entrepreneurs and support them as they build world-class businesses. Rincon is an early-stage venture capital firm that targets investment opportunities in Web-based businesses that are led by 'serial founding teams', have proven recurring revenue models and are pursuing capital-efficient operating plans. They typically invest in companies where initial product or service development is largely complete, and the company's forward-looking focus is on market engagement and expansion. They take an active role in guiding and supporting portfolio companies by committing resources for such activities as Board representation, providing strategic and tactical guidance, filling key management positions, facilitating subsequent financings and achieving liquidity events.

Rincon Venture Partners

Osage Venture Partners (OVP) invests in early stage, business-to-business (B2B) software companies headquartered on the East Coast from its offices just outside of Philadelphia, PA. With over $175M under management, OVP seeks to invest in determined and creative entrepreneurs and provide them with the assistance required to build high growth businesses.

Osage Venture Partners

ff Venture Capital (ffVC) is a technology venture capital firm investing in some of the strongest growth areas to date, including cybersecurity, artificial intelligence, machine learning, drones, enterprise cloud software, and crowdfunding. The firm identifies and invests in technology and technology-enabled companies at its inception across geographies and emerging industries.  With three partners and an acceleration team of 20+ investment and operations professionals, ffVC actively participates with founders to develop products, target markets, and accelerate growth. Since 2008, ffVC has invested in over 100 companies and has helped to create companies with an aggregate market value exceeding $6 billion.

ff Venture Capital

Peak Opportunity Partners is an Early Stage Venture Fund. Investments include Blue Apron, WorkFusion, Everything But the House (EBTH), ISpot.tv, Earnest Research, Stella Service, Embark, Canvs and Recess.

Peak Opportunity Partners

Pivot Investment Partners is a team of CEO-level operating executives who have grown and transformed financial services businesses around the world. It shares deep experience in markets where information, technology, and scalable processes are critical drivers of success. It works closely with a select set of high-potential financial services and FinTech companies, investing our operating expertise and capital in their success and accelerated growth. Each of its engagements is tailored to company-specific needs, including access to broader pools of capital. All of its partnerships are underpinned by a shared passion for building distinctive, innovative, and customer-centric businesses.

Pivot Investment Partners

Bonfire Ventures leads Seed rounds for business software solutions company founders transforming the industries they target.

Bonfire Ventures

Earnest Research

Earnest Research is a data innovation company driven to change the way professionals understand consumer and business behavior. Working with world-class data partners, we transform raw data into a source for business and investment professionals to ask better questions so they can make better decisions.

Earnest Analytics, previously known as Earnest Research, is a leading data analytics firm that provides actionable insights and real-time data on the consumer and healthcare economies. The company was founded in 2012 with the vision of making it easier to derive accurate insights from data. Earnest Analytics offers industry-leading signals and structured datasets to investment professionals, companies, consultants, and government agencies, enabling them to supplement their existing research and models.

EARNEST RESEARCH REBRANDS AS EARNEST ANALYTICS

Earnest Research launches its second consumer spend dataset Vela

Deriving insights from uncommon data streams

Alternative Data

Earnest Analytics (formerly known as Earnest Research) is a data analytics firm that provides real-time insights and actionable data to institutional investors, companies, consultants, and government agencies. Its datasets offer signals and tools for in-depth analysis of consumer spending, retail pricing, consumer packaged goods (CPG), foot traffic, and healthcare claims data. Earnest uses machine learning algorithms along with expert analysts to deliver investment signals, macroeconomic trends, consumer behavior analyses, and healthcare data.

Providing AI-driven market intelligence and workflow automation to give firms an edge

Capital Markets Tech

Earnest Analytics

Earnest Analytics, previously known as Earnest Research, is a leading data analytics firm that provides actionable insights and real-time data on the consumer and healthcare economies. The company was founded in 2012 with the vision of making it easier to derive accurate insights from data. Earnest Analytics offers industry-leading signals and structured datasets to investment professionals, companies, consultants, and government agencies, enabling them to supplement their existing research and models.The company's offerings have expanded beyond its initial focus on providing revenue forecasts for publicly traded companies. Earnest Analytics now offers a comprehensive suite of products, including macro-economic trends, consumer behavior analyses, and healthcare data. Its datasets cover consumer spend, retail pricing, consumer packaged goods (CPG), and healthcare claims data, providing correlated signals and enabling deep fundamental analytics.In October 2022, Earnest Analytics launched Vela, its second consumer spend dataset, making it the only data platform offering access to both major consumer spend datasets in a unified experience. Vela is based on a panel of 50 million credit and debit cards, with history dating back to 2016, and represents a diverse array of national, regional, and community banks, closely resembling the US population.Additionally, Earnest Analytics introduced Dash, a purpose-built web platform that allows users to track insights across coverage companies, subscribe to earnings surprise alerts, dive into company and category trends, and segment data across geographies, channels, and more.

Neudata is a leading fintech firm that provides data intelligence services to asset managers, private equity firms, venture capitalists, consultancies, and corporations globally. It specializes in scouting, sourcing, and evaluating alternative datasets across various industries and domains. Neudata's core offering is a software-as-a-service (SaaS) platform that houses a catalogue of over 6,900 dataset reports, enabling users to search, manage, and compare data sources effectively.
The company's strength lies in its unbiased and objective approach to data assessment, as it does not buy, sell, or take commissions from data vendors. Instead, Neudata evaluates datasets based on over 100 unique factors and delivers metadata reports and advice to clients for a fee. This neutral stance ensures that clients receive tailored intelligence aligned with their specific strategies and goals.
In addition to its SaaS platform, Neudata provides expert insights through its team of data scouting professionals based in London, New York, and Shanghai. The company also offers a service called AltDating, which facilitates connections between data buyers and sellers, streamlining the process of finding and acquiring relevant datasets.
Neudata has expanded its offerings to include specialized products like Neudata Scout ESG, launched in February 2022. This tool helps organizations identify and manage alternative data sources related to environmental, social, and governance (ESG) factors, enabling them to comply with regulations and build their own ESG evaluation models.
The company has established itself as a prominent player in the alternative data ecosystem, hosting influential events like the London Data Summit, where industry leaders gather to explore the past, present, and future of data. Neudata's commitment to innovation and its collaborative approach have positioned it as a trusted partner for firms seeking to unlock the value of alternative data.

Neudata

Orbital Insight is a leading geospatial intelligence company that provides AI-powered analytics solutions to help organizations gain insights and understand trends from geospatial data. The company's flagship product, the Orbital Insight Go platform, combines multiple data sources such as satellite imagery, anonymized location data, ship GPS, and IoT data to deliver actionable insights through machine learning algorithms. Orbital Insight's technology enables customers across various industries, including government agencies, corporations, and non-profits, to monitor supply chains, analyze land use patterns, detect illegal activities, and make data-driven decisions.
In February 2022, Orbital Insight secured a contract from the US Department of Defense to develop a platform for identifying intentional Global Navigation Satellite Systems (GNSS) interference and manipulation operations worldwide. This technology leverages the company's multisensor data stack and AI capabilities to alert analysts about potential jamming and spoofing events, presenting risks to national security and commercial operations.
Orbital Insight has established partnerships with leading Earth observation companies like Satellogic to enhance its data capabilities. In April 2022, the company announced plans to integrate Satellogic's high-resolution satellite imagery and full-motion video into its platform, providing customers with access to higher quality data, improved revisit rates, and lower-cost analytics.

Orbital Insight

<div>
 
 Planet is a startup based in San Francisco and founded by former NASA employees that collects information about its changing planet via a fleet of compact, highly capable Earth-imaging satellites. The broad coverage and high frequency of Planet's satellite imagery will enable customers with unprecedented access to global and local insights that currently are either impossible or cost-prohibitive to obtain. It designs, builds, and operates the largest fleet of satellites, as well as online software, tools, and analytics needed to deliver data to users. Planet offers a diverse selection of imagery and analytic solutions, all made available online through our platform and web-based tools. They provide geospatial insights at the speed of change, equipping users with the data necessary to make informed, timely decisions. In addition to California, Planet has offices in Germany and Canada where they deliver market-leading geospatial imagery to a global network of customers and partners in over 100 countries. The Planet's mission is to image the entire Earth every day and make global change visible, accessible, and actionable.
 
</div>

Planet Labs

Premise is a market intelligence platform that enables organizations to obtain real-time, granular insights from a global network of contributors. By blending machine learning with human intelligence, the company's proprietary methodology allows clients to gather and analyze local insights quickly and efficiently from almost anywhere in the world.
Premise transforms client questions into tasks distributed through its mobile app marketplace. Contributors perform these tasks, capturing data through images, surveys, or on-site observations. The collected data undergoes rigorous quality control, including location verification, image analysis, and fraud detection algorithms, ensuring accuracy and reliability. Verified insights are then presented to clients through customized dashboards or exported in various formats for integration into existing systems.
Premise caters to diverse industries, including consumer goods companies, international development organizations, and public sector entities. Its solutions provide actionable intelligence for execution monitoring, consumer behavior analysis, community understanding, and supply chain optimization. With a global reach spanning over 140 countries, the company facilitates data collection from even the most challenging regions.
Premise distinguishes itself through rapid insights gathering, unparalleled data granularity, and stringent quality assurance measures. As of 2024, the company recorded over 25 million submissions per year, garnering trust from industry leaders.

Premise

PriceStats is a company that specializes in transforming data into meaningful tools for economic analysis. The company's primary focus is on developing global, real-time economic statistics using online data. PriceStats produces daily inflation statistics and Purchasing Power Parity (PPP) series, which are utilized by various financial institutions and policymakers worldwide. The company's technology leverages online retail prices to reveal offline street price changes, often weeks before official numbers reflect inflation trends. This approach allows for more timely and accurate economic insights, potentially enabling policymakers to better prepare for economic fluctuations.
PriceStats has continuously expanded its product offerings since its inception in September 2010. The company has developed inflation series for numerous countries, including the US, UK, Brazil, Germany, France, Canada, Mexico, Poland, and China, among others. In addition to country-specific inflation indices, PriceStats also produces global inflation series, including World Inflation, Food Inflation, and Fuel Inflation series. The company launched its PPP Series in May 2014, providing charts on real exchange rates, relative prices, and over/undervaluation for various countries compared to the US dollar. In January 2024, PriceStats released the China Aggregate Inflation Series, further expanding its coverage of major economies.
Key customers and partnerships
PriceStats distributes its daily inflation statistics and PPP series through an exclusive partnership with State Street Global Markets and State Street Global Exchange. This partnership, established in May 2011, brings PriceStats' indices to the financial sector. Target clients include hedge funds, pension funds, sovereign wealth funds, and other financial institutions interested in accessing high-frequency inflation and PPP measures. State Street provides access to these indices through its proprietary research website, Insights.
In addition to its commercial partnerships, PriceStats has demonstrated a commitment to social responsibility. Since early 2020, the company has provided its indicators for free to 16 central banks worldwide to help navigate the economic effects of the Covid-19 pandemic. In May 2022, PriceStats began distributing its Global Food Inflation series to the public on a complimentary basis through its partnership with State Street, aiming to assist policymakers in addressing rapidly rising food prices and supply shortages driven by global events. The company has also collaborated with statistical offices, offering item-level data free of charge to institutions such as the UK Office for National Statistics and the Central Statistics Office of Ireland during the Covid-19 pandemic.

PriceStats

Generated by sensors. Satellite imagery captures objects on the ground (e.g., cars in a parking lot and ships at a port), lights, pollution, and particulate matter in the air.

Generated by sensors. Collected by a variety of sensors and has many uses including agriculture and other commodities sensitive to the weather.

Generated by sensors. Data gathered from the GPS, Wi-Fi, or Bluetooth signals on mobile phones or other electronic devices, which can be used to track consumer movement such as high footfall areas, time spent at specific locations, and routes.

Generated by individuals. Includes website usage (e.g., time spent on a website, actions, and volume of queries), mobile app usage, social sentiment (based on social media posts, news, videos, and online interactions on social media), product reviews, and surveys.

Generated by individuals. E-receipts gathered from consumers on an opt-in basis provide data on user purchases and product demand. Data are anonymized and provided to corporations for targeted marketing.

Generated by businesses. Credit/debit card transaction and POS system data are structured and sought after and are used to track retail and business spending (e.g., sales volumes and prices).

Generated by businesses. Data sources used to assess consumers' creditworthiness such as income and employment information, consumer banking data, payments to specialty lenders, utilities payments, rental payments, and peer-to-peer lending records. Other data types include local prices, business banking records, commercial transactions (e.g., shipping container receipts), supply chain data, and government and corporation data.

Firms that acquire individual data streams and bundle them for sale to investors or structure/analyze the data to create data products for sale to investors.

Alternative data personalizes products/services by leveraging geolocation, social media, and transaction data for businesses

Earnest Analytics (formerly known as Earnest Research) is a data analytics firm that provides real-time insights and actionable data to institutional investors, companies, consultants, and government agencies. Its datasets offer signals and tools for in-depth analysis of consumer spending, retail pricing, consumer packaged goods (CPG), foot traffic, and healthcare claims data. Earnest uses machine learning algorithms along with expert analysts to deliver investment signals, macroeconomic trends, consumer behavior analyses, and healthcare data.Initially focused on providing revenue forecasts for public companies using credit card data, Earnest has expanded its offerings to include scanner data, web pricing data, and healthcare data. In November 2022, the company launched its proprietary web platform, Dash, enabling users to track insights across companies, subscribe to earnings surprise alerts, analyze trends, and segment data across various parameters. Earnest Analytics generates revenue by providing structured data products and analytical tools to its clients through platforms like Snowflake, BigQuery, and S3.As of August 2023, the company increased the panel size of its Orion transaction dataset by 4x, representing credit, debit, and ACH spending data from a more geographically representative sample of US shoppers, with historical data dating back to 2016. In August 2023, Earnest also released its machine learning-based "Reported Metric Predictions by Earnest AI" solution, providing earnings predictions for 450 publicly traded US companies.Key customers and partnershipsThe company's clients include hedge funds, asset managers, Fortune 500 companies, and industry experts from various sectors such as financial services, consumer goods, and healthcare.

Finpilot is an AI-powered platform that helps financial analysts streamline their research and analysis workflows. The company's technology extracts knowledge from unstructured financial data sources including SEC documents, call transcripts, research reports, and private financial documents. The platform features a web-based AI chat tool that enables analysts to search and query information across multiple sources through a conversational interface. Unlike generic AI models, Finpilot provides source-linked answers with references to primary materials, allowing users to verify the accuracy of information whether in charts or text format. As of February 2024, the platform was available in public beta with plans for a self-serve business model for individual analysts and an enterprise version. The platform also includes task agents designed to automate complex workflows such as report generation, company comparisons, trend analysis, and extraction of segment data from charts and text. Finpilot was spun out of Euclidean Technologies, an investment firm focused on quantitative analysis.

Finpilot

Rogo offers GenAI solutions for financial institutions with tools specifically designed to meet the unique needs of global hedge funds, investment banks, private equity firms, and institutional investors. The company utilizes proprietary financial AI, combining large language models (LLMs) and expertise on financial services, which can adapt to understand the language and data specific to an organization. It can help teams with tasks like accelerating research, making data-driven decisions, and producing finance-related materials.The platform extracts data from internal sources like company presentations, memos, models, databases, data rooms, and meeting notes, combined with a library of 100+ million various external sources, including filings, investor calls, and transcripts of over 70,000 companies globally, along with real-time market data, news and media sources, web searches, and other third-party data.

Rogo

Portrait Analytics is a Boston-based startup developing a GenAI platform for investment research and thesis creation. Founded in 2022 by David Plon, a former principal analyst at Baupost Group, and Connell Gough, a full-stack developer, the company aims to revolutionize the way investment analysts conduct research and generate investment ideas. Portrait's platform leverages advanced AI models to accelerate the speed of research by answering complex questions and producing insights for users. The technology extracts and synthesizes key information from company filings, documents, and other sources to provide factual, auditable responses to user queries.The company's first product is a Q&amp;A-based application that incorporates GenAI search and summarization capabilities. It is designed to function as a "junior analyst," capable of performing tasks such as finding investment ideas, building financial models, and creating pitch decks. Portrait's platform includes an idea generation tool that helps analysts sift through thousands of companies to identify potential investment opportunities. It also provides comprehensive research summaries to quickly familiarize analysts with specific companies or sectors. As of July 2023, the platform was in private beta testing with select asset managers, with plans to expand access to more analysts in the coming months.

Portrait Analytics

Helix by HL is a joint venture between TIFIN, a developer of AI-powered wealth management solutions, and private market investments manager Hamilton Lane.It develops a GenAI assistant, powered by proprietary data and industry expertise of Hamilton Lane, which generates data-driven insights on private market benchmarking, forecasting, and diligence for wealth investors and their intermediaries. Its platform offers a conversational tool that answers private market questions and generates insights in plain English.

Helix by HL

Wokelo AI operates a secure GenAI platform geared toward accelerating business research. It provides customized, in-depth analyses for market intelligence and investment research, distinguishing itself through the creation of human-like syntheses at scale.The company's platform serves as a research assistant and co-authoring tool, capable of generating high-fidelity, factually bounded reports and presentations. It offers information on various business aspects, like mergers and acquisitions, partnerships, product strategy, and user reviews, among others​. It is also capable of generating various business documents, including sector briefings, company due diligence, financial analysis, earnings transcripts and annual reports analysis, investment memos, and market maps​.Wokelo AI utilizes a proprietary cognitive engine that curates a range of data, including analyst reports, internal data, podcasts, product reviews, call transcripts, articles, and news, along with 500+ pre-integrated datasets. It also utilized GPT models by OpenAI and open-source models like LLaMA as of November 2023.Key customers and partnershipsThe primary clientele of Wokelo comprises professionals from private equity firms, investment banks, corporate strategy departments, and venture capital firms. Some of its disclosed customers as of May 2024 included Guggenheim, Sage, Tata, Deloitte, Gratia, and Seven Seven Six.

Wokelo AI

Platforms that help financial market participants collect, manage, and use traditional and alternative data, derive market insights from news, and provide trade signals to make informed decisions.

Platforms that help institutions such as asset managers, investment banks, and hedge funds to develop platforms to trade and operate brokerage services for various financial assets and instruments such as stocks, fixed income securities, derivatives, commodities, and foreign currencies.

Companies that use blockchain technology to share and synchronize data and improve efficiency across the trading workflow and post-trade actions such as clearing and settlement.

Platforms that help companies meet anti-money laundering requirements and provide identity verification tools such as KYC checks.

These platforms provide services such as risk detection, regulatory compliance, risk management, risk intelligence, collateral management, internal processes management, and strengthening of internal controls.

Companies that use GenAI as a core part of their product offering for capital markets

Uses GenAI to automate analysis, optimize portfolios, predict market trends, and enhance risk management

Uses AI/ML to process market data and information to derive valuable and timely insights

Uses blockchain to automate certain workflows between institutions and capital market participants

Earnest Analytics

Sources

About EDGE

Contact Us

Resources

Area of Focus

Technology Research Made Effortless