Elaia is an independent venture capital firm, focused on the digital economy and deep tech. With over €700m under management, Elaia invests in high-potential disruptive startups from the first financing rounds to the emergence of global leaders. With more than 75 years of cumulated experience in both venture capital and digital industries, the investment team offers close, proactive, and relevant support to its entrepreneurs. Elaia was founded in 2002 by Philippe Gire and Xavier Lazarus and is based in Paris, Ile-de-France, France.

Elaia

Singular is a generalist venture capital firm backing ambitious European entrepreneurs.

Singular

The Very Group is an integrated digital retailer and financial services provider. The company's growing retail brand is Very.co.uk, supported by the Littlewoods.com and LittlewoodsIreland.ie brands. The Very Group sells more than 1,900 famous brands, including big-name labels and its own exclusive brands. It serves four million customers, delivering 49 million products every year. The Very Group was formerly known as Shop Direct.

The Very Group

Sequoia Scout is an investment firm operating in stealth mode.

Sequoia Scout

Motier Ventures is the Family Office managing the investments in Tech start-ups made by the owners of the Galeries Lafayette Group. We are a value-added business angel. At scale. We provide agile and patient capital, investing up to €300k as Business Angel in your early days and following with up to €3m on next rounds. Our favorite investment themes include Future of Commerce, FinTech, Web3 Picks & Shovels, Creative Technologies and Cybersecurity. We bring for your business 125 years of experience in entrepreneurship and a wide network within our brands (Galeries Lafayette, La Redoute, BHV, Citynove...) and across many industries. If you are aiming at changing the game in your industry, we would be happy to connect.

Motier Ventures

Vibe

Vibe is a streaming TV advertising company for small and medium-sized businesses. Advertisers select which app(s), channel(s), or live sports league(s) to advertise with, target specific audiences, optimize their spending based on performance metrics, upload their creative assets, and go live on TV. It is a self-serve CTV and OTT ad platform that allows advertisers to launch or insert CTV and OTT ad campaigns. The platform provides insights into the ads and allows advertisers to edit the ad strategy.

<div>Vibe.co is a demand-side platform (DSP) for connected TV (CTV) and over-the-top (OTT) advertising solutions that aim to simplify the process of advertising on streaming apps and TV channels. Using advanced technology, it allows users to create and manage TV ad campaigns through an easy-to-use interface, while offering more than 500 apps and channels, providing advertisers with a range of options for displaying their ads. Vibe.co provides real-time performance tracking, campaign management, forecasting, and reporting, allowing users to measure their CTV campaigns and optimize strategies. It also allows advertisers to target specific audiences based on socio-demographics, interests, and purchase intent, ensuring that ads reach the most relevant viewers.</div>

Using AI to automate, enhance and optimize marketing activities

Marketing Automation

Vibe.co

<div>
 
 Vibe.co is a demand-side platform (DSP) for connected TV (CTV) and over-the-top (OTT) advertising solutions that aim to simplify the process of advertising on streaming apps and TV channels. Using advanced technology, it allows users to create and manage TV ad campaigns through an easy-to-use interface, while offering more than 500 apps and channels, providing advertisers with a range of options for displaying their ads. Vibe.co provides real-time performance tracking, campaign management, forecasting, and reporting, allowing users to measure their CTV campaigns and optimize strategies. It also allows advertisers to target specific audiences based on socio-demographics, interests, and purchase intent, ensuring that ads reach the most relevant viewers.
 
 
 The firm claims its platform enables brands to launch ad campaigns within five minutes at an affordable rate starting at USD 50 (USD 0.02 per view), reaching an audience of 120 million households nationwide.
 
 
 Key customers and partnerships
 &nbsp;
 
 
 As of February 2024, the platform served 1,000+ brands, including Hyundai, Lawboss, John Deere, Mixtiles, and Blink Fitness.&nbsp;
 
 
 In December 2022, Vibe.co entered into a strategic partnership with MetricWorks, a mobile measurement platform, to increase transparency in CTV reporting and facilitate accurate incrementality measurement for marketers launching CTV campaigns.
 
 
 Funding and financials&nbsp;
 
 
 In February 2024, the company raised 
 <a href="https://sp-edge.com/updates/27137">
 USD 22.5 million in a Series A
 </a>
 funding round led by Singular to improve its engineering and machine learning capabilities, expand its sales team, and establish strategic publisher partnerships.
 
</div>

Outbrain is an algorithm-based content recommendation and discovery platform that curates native advertising content from the open web, providing personalized content for brands to increase customer engagement. Outbrain also allows content publishers to amplify its reach by supplying content to the platform. As of September 2023, customers could access 7,000+ online content sources including content by the Washington Post, Guardian, and BBC.&nbsp;Outbrain has been a pioneer in the content recommendation space and was the first to introduce an algorithm-based content recommendation in 2008. It was also the first to introduce a self-service platform for content recommendation in 2012. In May 2021, it tested “QualityRatings,” a tool that implements quality guidelines for the content featured on its platform while using machine learning and AI to create a more personalized user experience. In September 2022, the firm launched <a href="https://sp-edge.com/updates/13122">Keystone</a>, a business optimization solution for publishers.&nbsp;Outbrain has made a series of acquisitions over the years while making enhancements to its product offerings. In November 2021, <a href="https://sp-edge.com/updates/6992">Outbrain acquired vi</a>, a contextual video intelligence platform for USD 55 million to grow its CTV and other display ads offerings. In August 2024, Outbrain acquired <a href="https://www.adexchanger.com/online-advertising/outbrain-acquires-teads-from-altice-for-1-billion/">Teads</a>, an SSP and video monetization company, to create an "end-to-end, full-funnel platform" by expanding into TV, video, and CTV advertising.&nbsp; Key customers and partnerships&nbsp;Outbrain’s customers include leading news media outlets such as CNN, MSN, and Sky News, serving more than a billion monthly users (by December 2022).&nbsp;&nbsp;In April 2022, Outbrain’s platform was <a href="https://sp-edge.com/updates/9907">integrated with ID5</a> to provide a privacy-first customer identification solution.

Outbrain

Marin Software is an adTech firm offering a suite of solutions for brands looking to conduct search, social media, and ecommerce advertising. The firm’s “MarineOne” solution enables Brands to integrate their data under a single platform; coupled with machine learning tools, marketers can optimize ad spending across multiple platforms. In the case of search and social media advertising, Brands can increase their visibility across a number of search engines and social media platforms including Google, Facebook, and Apple Search Ads.&nbsp;In recent years the firm has been making enhancements to transform its Marine One Software as a complete marketing campaign management &amp; intelligence solution. In line with the firm expanded its ecommerce advertising solution capabilities by increasing the number of integrations to include Criteo’s commerce media platform and Instacart’s advertising platform. In <a href="https://sp-edge.com/updates/12159">2022</a>, the firm rolled out a number of new product and features including 1) MarinOne bidding, the firm's ad bidding marketplace, 2) MarinOne support, to enable advertisers to improve ad performance with multi-edit ad scheduling solutions, 3) social rules engine, to help automate workflows, and 4) <a href="https://sp-edge.com/updates/15019">Budget Optimizer</a>, an ad budget management solution. More recently, in April 2023, the firm introduced an automation tool <a href="https://sp-edge.com/updates/17565">“MarinOne Scripts,”</a> which integrates Python scripting with its MarineOne platform, providing marketers with customized and data-driven solutions to optimize campaigns.&nbsp;Key customers and partnershipsAs of October 2021, several brands from varied industries, including Nissan, American Eagle outfitters, and Harmony, use the firm’s solutions.In 2021, the firm made a number of new initiatives in 2021, including an <a href="https://sp-edge.com/updates/7635">integration with Amazon Ads</a> and a <a href="https://sp-edge.com/updates/6973">partnership with CitrusAd </a>to expand the ecommerce capabilities of its platform. In January 2023, the company announced an <a href="https://sp-edge.com/updates/16172">integration with Yahoo</a> to broaden access to programmatic ad content.&nbsp;&nbsp;

Marin Software

Founded in China, Terminus claims to have the first account-based marketing (ABM) platform that unifies the marketing and sales teams’ roles under a single platform. Terminus specializes in B2B marketing and, according to the firm, its “Terminus Data Studio” has one of the largest B2B account databases, which by September 2021, covered more than 70 million businesses. Terminus’s customer data platform (CDP) is fully integrated with its marketing automation platform, through which teams can run multi-channel targeted campaigns across many channels including email, ad networks, live chat, and the web. This can then be analyzed with Terminus’ suite of analytics and attribution tools. By September 2021, Terminus served more than 1,000 customers, including Salesloft, Foundry, and Quantum Workplace.According to a study done by Forrester (in Q2 2020), Terminus has been recognized among the ABM platform leaders.Through a series of acquisitions, Terminus has transformed into a marketing cloud platform offering a range of services. Its two latest acquisitions took place within 12 months. In November 2020, it acquired Growflare, a lead generation and account-based intelligence platform catering to B2B startups, followed by B2B CDP Zylotech in September 2021. Terminus hoped to capitalize on these to build the most comprehensive ABM platform on the market.

Terminus

Founded in France, Brevo <a href="https://sp-edge.com/updates/18241">(formerly Sendinblue)</a> began as an email marketing automation platform catering to small and medium-scale businesses (SMB). It has since extended its services to become an all-in-one marketing platform; the range of services found on Brevo's platform include email and SMS marketing, customer relationship management (CRM) tools, landing page creation, and Facebook ad management, among others. In November 2022, the firm launched an <a href="https://sp-edge.com/updates/14388">integrated meetings solution</a> that brings together scheduling, video conferencing, and payment solutions. In March 2023, the company <a href="https://sp-edge.com/updates/17462">unveiled “Conversations”</a> to manage customer conversations across messaging channels in one centralized location.Brevo’s platform is compared with other well-known competitors such as Mailchimp and Hubspot and is commended for its live support and fair pricing, making it a strong contender in the SMB space.&nbsp;The company has expanded its product offering through a series of acquisitions during 2021-2022. Brevo acquired three firms in September 2021 for USD 47 million: 1) Metrilo, a provider of customer analytics and marketing services for ecommerce stores, 2) Chatra, a live chat messenger app for increasing online sales, and 3) PushOwl, a customer re-engagement website that uses web-based push notifications. In March 2022, the firm <a href="https://sp-edge.com/updates/9009">acquired MeetFox</a>, a meeting scheduling and video conferencing platform. In September 2022, the company <a href="https://sp-edge.com/updates/13360">acquired Yodel.io,</a> an Austrian cloud-based phone system provider, to enable additional customer touchpoints, and reduce the overall digital marketing spend for SMBs. More recently, in February 2023, the firm <a href="https://sp-edge.com/updates/16271?industryIds=62">acquired Captain Wallet,</a> a mobile wallet marketing platform, to broaden its reach internationally. In December 2023, Brevo acquired <a href="https://sp-edge.com/updates/24833">WonderPush and Octolis,</a> two customer interaction platforms, to expand its CRM capabilities.&nbsp;&nbsp;The firm achieved <a href="https://sp-edge.com/updates/15834">USD 100 million in Annual Recurring Revenue (ARR)</a> at the end of 2022 while maintaining a positive EBITDA position.&nbsp;Key customers and partnerships&nbsp;The platform catered to 500,000+ customers across 180 countries as of end December 2022.

Brevo

Acquia provides a digital experience platform (DXP) to support medium to large enterprises that use Drupal, an open-source content management system (CMS) that provides the back-end infrastructure for websites and by September 2021, powered approximately 2.1% of websites on the internet. The core product offered by Acquia is a marketing cloud that provides a full suite of services to manage the customer journey. The platform features a customer data platform (CDP), unifying data across multiple sources; sales automation tools to deliver personalized marketing campaigns across multiple delivery channels; marketing campaign management tools to manage distributed marketing teams; and a content management platform to organize and monitor content.&nbsp;Having been built on the Drupal framework, which does not require any programming skills to implement, Acquia’s marketing cloud claims to be more accessible and agile than enterprise cloud solutions provided by incumbents such as Adobe and Oracle. In 2021, Gartner’s Magic Quadrant report named Acquia a leader in DXP platforms, while a study done by Forrester (in July 2021) found that customers of Acquia’s DXP solutions experienced a payback on their investment in less than six months, generating an average return on investment (ROI) of 589% over three years.&nbsp;Acquia has made several investments and enhancements to its DXP platform. In January 2021, Acquia, in partnership with Commercetools and Lucidworks, launched “Acquia Digital Commerce,” a service for creating personalized digital shopping experiences for customers. The firm has also added a number of self-serve features to its CDP such as&nbsp;<a href="https://sp-edge.com/updates/11422">“right to erasure”</a> to bolster the privacy and security features of its platform to cater to enterprise users. In&nbsp;<a href="https://sp-edge.com/updates/35334">October 2024,</a> Acquia added AI capabilities to digital asset management solutions to accelerate campaign delivery.&nbsp;In September 2021, Acquia acquired Widen Enterprises, a digital asset management (DAM) and product information management (PIM) software company, for an undisclosed amount. As a result, customers can have a fully integrated experience on the platform, while the acquisition also added a further 700+ customers. In November 2023, the company acquired Monsido, a website accessibility and optimization solution from CivicPlus, to expand its platform capabilities.&nbsp;In&nbsp;<a href="https://sp-edge.com/updates/36365">November 2024,&nbsp;</a>Acquia acquired Monsid to expand Acquia's digital experience platform capabilities.Key customers and partnershipsBy September 2021, Acquia counted one in four Fortune 500 companies, including Johnson &amp; Johnson, Bayer, and Xerox, among its customers.&nbsp;As of September 2024, the company served more than 4,000 customers globally.&nbsp;In June 2022, Acquia&nbsp;<a href="https://sp-edge.com/updates/11352">partnered with Workato</a> (enterprise-level workflow automation platform) to integrate with Acquia’s CDP to expand enterprise use of the platform. The integration added 100+ technology integrations compatible with Acquia’s marketing cloud.&nbsp;

Acquia

Firms positioned as an 'all-in-one' marketing platform,  providing a variety of functions across the MarTech stack

Startups providing platforms for planning and managing marketing campaigns.

Startups offering tools for finding and attracting potential customers with targeted ads.

Startups providing tools to automate the execution of marketing campaigns across varied channels.

Startups providing tools for gathering, cleaning, and enhancing customer data to provide deep analytics. This also includes firms offering account-based marketing (ABM) solutions to drive targeted and personalized campaigns.

Companies that use GenAI as a core part of their product offering for marketing

Personalization tools are mainly used in AdTech and marketing campaign automation

Marketing automation provides measurement and attribution solutions to measure marketing effectiveness

Uses GenAI to automate content creation  and personalize content for marketing campaigns

Uses AI/ML to enable marketing automation, making it a core part of many companies' products

Metaverse advertising is being explored by AdTech segments for in-game advertising

The in-game advertising segment is in development and has a niche relevance to this area

<div>
 Vibe.co, an advertising platform for streaming TV, has recently raised USD 22.5 million in a Series A funding round. The round was led by Singular and included participants such as Elaia Partners, Sequoia's Scout Fund, and Motier.
 The funds will be used to enhance the company's engineering and machine learning capabilities and expand its sales team. The current team of 40 is planned to expand to 110 members by the end of the year. The company also plans to establish strategic partnerships with publishers.
 Vibe.co has experienced significant growth, boasting over 2,000 US customers and an 850% YoY revenue growth.
 The platform simplifies the process of advertising on various leading streaming apps and TV channels for its users. By leveraging advanced technology, users can easily create and manage their TV ad campaigns and also track their performance in real-time. This enables users to measure and optimize their connected TV (CTV) campaigns. Currently, Vibe.co serves over 1,000 brands.
</div>

Vibe.co

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