MyFitnessPal

Overview
Activities
News
Functional Nutrition?
Product stageSegments
Go-to-Market
?
Nutrition management platforms
?

MyFitnessPal is a mobile app that helps users track their diet and physical activity to achieve health and weight goals. With a database featuring millions of food items, the app enables precise logging of nutritional intake, aiding individuals in making informed dietary choices. It provides a user-friendly interface for recording consumed foods, calculating calories, and monitoring nutrient breakdown, including carbohydrates, proteins, fats, vitamins, and minerals.

In addition to diet tracking, MyFitnessPal allows users to log their physical activities, such as running, walking, or gym workouts. Based on the recorded information, the app calculates the calories burned from these activities and updates the overall calorie balance. Users can set personalized goals for weight loss, gain, or maintenance, and the app tracks progress toward these objectives, providing insightful charts and reports.

Key customers and partnerships

MyFitnessPal integrates with various fitness trackers and apps, enabling data synchronization and automatic updates. This integration includes popular devices and platforms such as Apple Watch, Fitbit, Garmin, Samsung Health, and Google Fit. By connecting with these third-party services, MyFitnessPal offers users a comprehensive view of their health and activities, fostering a holistic approach to wellness.

HQ location:
San Francisco CA USA
Founded year:
2005
Employees:
51-100
IPO status:
Private
Total funding:
USD 18.0 mn
Last Funding:
USD 18.0 mn (Series A; Aug 2013)
Last valuation:
-
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