Mixmax is a sales campaign automation platform that provides email tracking and insights to measure how prospects engage with content. Further, Mixmax brings together email templates, sequences, automated follow-ups, and surveys to increase the quality of interaction between sales reps and prospects. The company was co-founded by Olof Mathé, a product manager and strategist at Skype prior to its acquisition by Microsoft.
The platform’s combined offering sits on top of existing customer relationship management (CRM) platforms such as Salesforce and Pipedrive, which can be directly synchronized with the user's inbox. In addition, the platform integrates with LinkedIn Sales Navigator to generate leads and contact them directly from Mixmax’s interface.
In April 2024, the company launched a sales engagement platform designed specifically for Microsoft Outlook that aims to empower sales professionals by providing them with advanced tools and capabilities within the Outlook environment.
Funding and financials
The company’s most recent fundraising of USD 10.4 million in Series A was led by Creandum in 2018. The funds were allocated to support its expansion upmarket and to boost hiring.
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