Groove (acquired by Clari)

Groove is a sales engagement platform designed to enhance sales productivity and effectiveness for enterprises using Salesforce. The platform integrates seamlessly with Salesforce, Gmail, and Microsoft 365, allowing sales teams to manage their activities, track engagement, and automate workflows directly from their email inbox or CRM. Groove's core offerings include automated multi-channel outreach campaigns (called "flows"), email tracking, meeting scheduling, and advanced activity capture for comprehensive revenue insights.

The platform's Salesforce-native architecture ensures real-time data synchronization, eliminating sync errors and data latency issues common with other sales engagement tools. This tight integration allows sales reps to view, update, and create CRM records directly from their email interface. Groove also offers features like local presence dialing, voicemail drop, and AI-driven insights to help sales teams prioritize leads and optimize their outreach strategies.

One of Groove's key differentiators is its focus on ease of use and administration, particularly for large enterprises in highly regulated industries such as healthcare and financial services. The platform emphasizes data security, privacy, and compliance, making it suitable for organizations with strict regulatory requirements. As of June 2023, Groove had maintained the highest enterprise customer satisfaction score on G2's Grid Report for Sales Engagement for 19 consecutive quarters, with a 99/100 satisfaction rating.

Key customers and partnerships

Groove serves a diverse range of enterprise clients across various industries. Some of its notable customers include ADP, Compass, Side, iHeartMedia, and Eventbrite. The platform has been particularly successful in highly regulated industries and global enterprises seeking to optimize seller productivity and better understand buyer interactions.

In terms of partnerships, Groove has a strong alignment with Salesforce, building its platform on Salesforce's architecture and focusing its vertical strategy around it. This strategic partnership allows for deep integration but also means that Groove is not available to organizations using different CRM platforms. Additionally, Groove integrates with other popular business tools such as LinkedIn Sales Navigator, Google Workspace, and Zoom, enhancing its utility within existing tech stacks.