Everstores

Everstores is a Berlin-based technology company founded in early 2022 that acquires and scales small European direct-to-consumer (D2C) brands through its proprietary technology platform. The company aims to unlock the D2C asset class at scale by leveraging data, software, and deep ecommerce expertise across marketing and operations.

Everstores employs machine learning forecasting models and a proprietary pricing engine to evaluate and accurately value D2C brands. Merchants can connect their Shopify store and advertising data to Everstores' portal, receiving a free, data-driven analysis and valuation within hours. Once a brand is acquired, Everstores replaces existing operations with its operating system (OS) to automate decision-making and drive consistent performance.

On the growth side, the OS leverages large proprietary datasets to identify and target high-value customers through profitable marketing channels. For operations, the OS employs data analytics for demand forecasting and inventory management optimization. Everstores takes a technology-first approach, believing software and data can solve structural challenges faced by small D2C merchants.

In October 2022, Everstores raised EUR 18 million in a seed round led by Earlybird Venture Capital and Viola Credit, with participation from Picus Capital and angel investors. The funding enabled the company to further develop its platform, provide liquidity to D2C merchants, and execute hiring plans. As of late 2022, Everstores had acquired three D2C brands and amassed over 100 million data points from 500 registered Shopify stores.