New York-based Ritual provides weekly 1-on-1 guidance from relationship experts and several in-app tools to help couples receive virtual therapy. These tools include educational video and audio clips, guided self-reflection, and a digital skill toolkit. Users begin by both individuals taking a self-assessment questionnaire after which a personalized plan is developed. After which the platform provides weekly counseling sessions and provides daily engagement via journaling and its digital skill tool kit. Ritual also plans to launch a community feature in the future where members are able to engage with other users via a confidential online community function.
The platform offers new joiners 14 days of free counseling with no commitment. After which the company charges users a weekly subscription rate. As of October 2022, the company has three tiers of subscriptions costing USD 7.50 per week, USD 35 per week and USD 50 per week.
Funding and financials
In October 2022, the company launched from stealth, raising USD 2 million in a pre-seed funding round led by GroundUp Ventures, along with participation from other venture capital firms and angel investors. The company did not disclose what the funds were used for.
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