New York-based Ritual provides weekly 1-on-1 guidance from relationship experts and several in-app tools to help couples receive virtual therapy. These tools include educational video and audio clips, guided self-reflection, and a digital skill toolkit. Users begin by both individuals taking a self-assessment questionnaire after which a personalized plan is developed. After which the platform provides weekly counseling sessions and provides daily engagement via journaling and its digital skill tool kit. Ritual also plans to launch a community feature in the future where members are able to engage with other users via a confidential online community function.
The platform offers new joiners 14 days of free counseling with no commitment. After which the company charges users a weekly subscription rate. As of October 2022, the company has three tiers of subscriptions costing USD 7.50 per week, USD 35 per week and USD 50 per week.
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