Sequoia Capital Israel is a VC firm focused on seed stage, mid stage, late stage, and growth investments in the fintech sector. Sequoia Capital Israel prefers to invest in Israel. The firm typically invests between $100,000 and $1 million in seed companies, between $1 million and $10 million in early venture, and between $10 million and $100 million in growth investments.

Sequoia Capital Israel

Spark Capital is an early-stage venture capital firm that invests in exceptional products and the creative individuals behind them. Known for embracing risk and a unique approach, Spark Capital has backed companies like Twitter, Discord, Anthropic, Cruise, Niantic, Oculus, Warby Parker, and Tumblr. Recognizing that there are no set playbooks or formulas for success, the firm supports founders in achieving success on their own terms. Spark Capital invests across all sectors and stages, operating out of San Francisco, Boston, and New York City.

Spark Capital

MissionOG partners with high-growth businesses that have proven models in segments where we have had success as operators and investors, including financial services and payments, data platforms, and software.  To help accelerate our partner companies, we invest financial capital and leverage a broad network of industry experts.  Headquartered in Philadelphia, MissionOG is led by a team that has effectively built and scaled companies through their various stages of growth to successful acquisitions.

MissionOG

Vintage is a global venture firm that invests in venture funds and startups via primary and secondary transactions. Through its secondary strategy, the firm acquires limited partnership interests in Israeli, European, and select U.S. venture capital funds as well as holdings in technology startups. It also invests directly into growth-stage startups across all 3 geographies, alongside partner VC funds.

Vintage Investment Partners

Maverick Ventures (Israel) was founded by entrepreneurs for entrepreneurs. They provide funding for Tech Start-Up Companies by high value investors from around the world who are interested in the success of innovative Israeli companies. The word Maverick in Hebrew means brilliant. They seek brilliant ideas and entrepreneurs.

Maverick Ventures Israel

Viola Growth is a technology growth capital fund that focuses on investing in Israeli-related global technology companies at their expansion phase. Founded in 2008, the fund invests in fast-growing, growth-stage companies, with potential for category leadership, substantial annual revenues, profitable unit economics, and a proven business model. Our average check size ranges from $15-$30M. The fund is managed by seven partners, one of whom is based in NY, who hold vast experience working with management teams, building organic and non-organic growth plans, scaling operations, creating business partnerships with global leaders, and driving profitable growth. Our team’s deep understanding of the ecosystem and extensive network of contacts allows us to track the most promising companies. Viola Growth manages three funds with a total of more than $725 AUM and has invested in more than 32 companies to date, with close to a dozen exits.

Viola Growth

Visa Ventures is the corporate venture investment function of Visa, Inc. With a global focus, the team engages with innovative payments, fintech, and technology companies and seeks to identify and invest in the most attractive opportunities that give Visa early access to innovative technologies and emerging themes.

Visa Ventures

Visa is an American multinational financial services company that facilitates electronic payment systems throughout the world. The company operates the retail electronic payments network through the transfer of value and information among financial institutions, merchants, consumers, businesses, and government entities.

Visa

Maverick Ventures is the venture arm of multi-billion dollar investment firm Maverick Capital. Combining the resources of a global firm with the benefits of an agile, focused team, Maverick Ventures supports entrepreneurs from seed through maturity. With over 30 years of early-stage investment experience, the Maverick Ventures team has funded more than 100 companies in the healthcare, software and deep technology sectors. The highly-experienced team of operating executives and investors at Maverick Ventures generally lead rounds, take board seats and work with management to build successful enterprises.

Maverick Ventures

Behalf

Behalf offers automated payment solutions, including financing and net terms, to merchants and their customers. Behalf integrates seamlessly into a merchant's b2b sales and invoicing process or into an online checkout, and provides access to financing regardless of invoice or transaction size. Behalf pays merchants on day one, increasing sales and improving cash flow for both merchants and their business customers. To find out more about how Behalf is transforming the way businesses buy and sell, visit www.behalf.com.

Behalf is a B2B BNPL platform that offers solutions for e-commerce transactions as well as invoice financing to SMEs. Merchants are charged a 2% commission on B2B transactions and late fees amount to 1.5% of the outstanding balance per month. The monthly fee for invoice financing ranges from 0% to 3% of the transaction value, based on purchasing limits and repayment terms. The platform also offers payout factoring for Amazon sellers, allowing them to access their payouts daily for a commission on net sales. Behalf claims its solutions allow B2B customers to increase average order values by 50%–80%. As of September 2021, Behalf had over 19,000 merchant partners and 95,000 business customers, and had facilitated over USD 1 billion in financing. Behalf’s partners include Visa (August 2018), Newegg (November 2020), and Lenovo (September 2021).

Buy Now, Pay Later

Behalf, Inc. CEO: Four Things to Watch For In B2B Finance

Behalf is a B2B BNPL platform that offers solutions for e-commerce transactions as well as invoice financing to SMEs. Merchants are charged a 2% commission on B2B transactions and late fees amount to 1.5% of the outstanding balance per month. The monthly fee for invoice financing ranges from 0% to 3% of the transaction value, based on purchasing limits and repayment terms. The platform also offers payout factoring for Amazon sellers, allowing them to access their payouts daily for a commission on net sales. Behalf claims its solutions allow B2B customers to increase average order values by 50%–80%. As of September 2021, Behalf had over 19,000 merchant partners and 95,000 business customers, and had facilitated over USD 1 billion in financing. Behalf’s partners include Visa (August 2018), Newegg (November 2020), and Lenovo (September 2021).In July 2021, Behalf raised USD 19 million in a funding round led by existing investors MissionOG, Viola Growth, and Vintage Investment Partners, with new investors Migdal Insurance and La Maison Partners also participating. Behalf also raised USD 100 million in debt funding from Ares Management Corporation. The fresh funds are expected to be funneled into product development and expansion of its merchant partner network.

Openpay is an Australian BNPL platform launched in 2016 offering flexible payment plans with deferments ranging between 2-24 months for transactions from AUD 50 to AUD 20,000 (approximately USD 36-USD 14,600). The platform focuses on the automotive, healthcare, home improvement, memberships, and education industries. In December 2019, Openpay was listed on the Australian Securities Exchange, raising AUD 50 million (approximately USD 35 million) in the process. This was roughly two years after it had to abruptly cancel its initial IPO plans and raised AUD 10 million (approximately USD 8 million) instead.Openpay’s B2C solution offers equal weekly and bi-weekly installment plans at no interest, with longer terms typically offered for larger ticket purchases. Its proprietary risk management technology drives the platform’s credit decisions, and it integrates with leading e-commerce platforms such as Shopify, PrestaShop, Magento, and WooCommerce. Furthermore, Openpay has a B2B trade account management solution that is separate from its BNPL service.Openpay generates revenue through merchant fees, which represent a percentage of the transaction value, customer fees (including late fees), an initial establishment fee, and a recurring plan management fee.Initially available in Australia and New Zealand, Openpay expanded its operations to the UK in June 2019, followed by a US launch in December 2020 under the brand Opy. However, it withdrew from the UK BNPL market in March 2022 citing its inability to compete in the market. It also revealed that it will continue to offer longer-term repayment plans for dental procedures and car repairs in the UK through partnerships.Key customers and partnershipsIt entered the veterinary market in the US via a partnership with ezyVet, which provides cloud-based software for veterinary professionals, and its plans are expected to be available on ezyVet platforms by early FY2022 in the US. It partnered with contactless payments firm Everyware in <a href="https://sp-edge.com/updates/5954">October 2021 </a>to offer the first-ever Pay-by-Text BNPL solution, followed by a tie up with American Express in <a href="https://sp-edge.com/updates/7084">December 2021 </a>.Openpay secured a strategic partnership with the payments processor Worldpay and Cross River Bank. As a result, Openpay’s payment plans were integrated with Worldpay’s payment gateway as the merchant acquirer for Openpay in the US, while Cross River was expected to serve as <a href="https://sp-edge.com/updates/5806">Openpay’s lender </a>for consumer financing loans to US customers, meaning it will fund and originate all loans on Openpay’s US platform. However, in July 2022, Openpay announced that it’s ceasing operations in the US market owing to economic headwinds stemming from rising interest rates and deteriorating consumer sentiment.

Openpay

PrimaHealth Credit (PrimaHealth) is a BNPL solution designated for elective medical procedures such as cataract surgery, orthodontic work, dental care, LASIK, and addiction treatment. PrimaHealth’s credit decision-making is handled in-house using proprietary credit underwriting models. With PrimaHealth, patients would pay 25% to 50% of the cost upfront, and the residual cost, running from USD 300 to USD 24,000, can be repaid over 2-4 months. PrimaHealth’s interest rates range from around 0% to 25% APR with an average loan size of USD 1,800 across all types of procedures.As of December 2020, PrimaHealth was available in Arizona, California, Florida, Oklahoma, and Texas, and plans to expand across all 50 states by 2021.

PrimaHealth Credit

Laybuy is a New Zealand-based BNPL provider offering its services in Australia, the US (beta launched in December 2020), and the UK through a partnership with the streetwear retailer Footasylum in 2019. The platform partners with Experian, a multinational credit bureau, to help with its credit decision-making. Through Laybuy, users can make online or in-store purchases over six weekly payments with no interest charges if paid on time. The in-store offering is facilitated by Laybuy’s “Tap to Pay'' digital card, available in Australia and New Zealand as of March 2021 and launched in August 2021 in the UK. The platform has an average customer transaction limit of GBP 240, and any missed payments will result in the user account being suspended and a late fee of USD 10.In FY2022, the platform reported gross merchandise volume (GMV) of NZD 868 million (~USD 600 million), reflecting 47% YoY growth. The platform’s revenue grew by 45% YoY to NZD 47.1 million (~USD 32.8 million). The UK operation accounted for the majority (~60%) of GMV in FY2022, improving on its ~50% share last year. The company also revealed that total active customers increased 23% YoY to 931,000, while total active merchants grew 50% YoY to 13,700. Laybuy was listed on the ASX from September 2020 to March 2023, after which it was <a href="https://sp-edge.com/updates/15915">delisted</a>.Laybuy issued <a href="https://sp-edge.com/updates/30597">receivership notice</a> in June 2024 due to financial pressures and economic challenges affecting its operations in New Zealand and Australia. The company stated that Laybuy Group Holdings Limited, Laybuy Holdings Limited, and Laybuy Australia Pty Limited were placed for receivership on 17 June and that its UK entities remain unaffected.Key customers and partnershipsIn May 2023, <a href="https://sp-edge.com/companies/976316">​​ </a>Laybuy collaborated with New Zealand-based Centrix, a credit bureau, to develop a credit reporting system, <a href="https://sp-edge.com/updates/18326">PayWatch </a>. The company also <a href="https://sp-edge.com/updates/18595">partnered with Eventfinda </a>, an event ticketing and marketing platform, to embed its BNPL solution and offer flexible payment options for event tickets. Laybuy secured partnerships with merchants such as Rakuten, AWIN, and Sovrn, giving users access to more than 5,000 merchants in the UK, including WHSmith, Asos, Nike, Marks &amp; Spencer, Amazon, and eBay.

Laybuy

Tamara is a Saudi Arabian BNPL platform provider offering customers the option to pay in 30 days or in three installments over 60 days at zero interest, making it Shariah-compliant. Tamara settles payments with merchants weekly for a commission-based fee, charging a late payment penalty of SAR 25 (approximately USD 7) from customers. These charges are capped at a lower rate between SAR 150 or 25% of the total transaction value. In September 2020, Tamara established a partnership with the e-commerce platform Salla, extending its reach to more than 10,000 merchants on the platform. As of June 2021, it operates in Saudi Arabia and the UAE with offices in Germany and Vietnam. In July 2023, Tamara <a href="https://sp-edge.com/updates/19954">secured a permit </a>to operate its flexible payment services from the Saudi Central Bank following a trial period of operation within the Saudi Arabian regulatory framework.Key customers and partnershipsThe company claims to be the market leader in the BNPL space in Saudi. It reported that its transaction volume grew 170% month-on-month and its customer base increased 180% month-on-month over the six months preceding its Series A round. As of January 2023, the platform had serviced over 9 million registered users and had over 30,000 merchant partners, including partnerships with firms such as IKEA, Jarir, Shein and Namshi.<a href="https://sp-edge.com/updates/27305">In March 2024</a>, Tamara partnered with UK-based <a href="https://sp-edge.com/companies/615710">Uqudo</a>, a digital identity verification platform, to enhance privacy and security on digital transactions. <a href="https://sp-edge.com/updates/25271">In January 2023</a>, the company partnered with Egypt-based <a href="https://sp-edge.com/companies/497895">Paymob</a>, a payment gateway platform, to provide an integrated solution that facilitated installment payments for customers in the Gulf Cooperation Council (GCC) region.Funding and financialsIn <a href="https://sp-edge.com/updates/24016">November 2023</a>, Tamara secured up to USD 250 million in debt financing from Goldman Sachs and Shorooq Partners. It comprises an incremental debt financing of USD 200 million of senior debt provided by Goldman Sachs (bringing its senior warehouse facility up to USD 350 million, an increase from USD 150 million raised in <a href="https://sp-edge.com/updates/17139">March 2023</a>) and USD 50 million mezzanine tranche led by Shorooq Partners, which brings the total warehouse facility up to USD 400 million. The company earmarked the funds to service its growing BNPL product demand and invest in developing new products and services.

Tamara

Fly Now Pay Later is a UK-based consumer credit provider regulated by the Financial Conduct Authority. The platform provides its services exclusively to the travel sector through a direct-to-consumer app (Anywhere) and an integrated checkout solution. The platform allows consumers to spread the cost of travel over a maximum of 12 months, with a limit of GBP 3,000 (approximately USD 4,200). The plans’ interest rates vary depending on the applicant's borrowing history; therefore, users may incur a one-off credit transaction fee. The payment plans can be applied to flight bookings, hotels, and car hires.The company has partnered with travel brands such as Lastminute.com, TravelUp, Kayak, LycaFly, and Trivago.The company secured GBP 55 million (approx. USD 75 million) in <a href="https://sp-edge.com/updates?industryIds=58">debt funding </a>from Atalaya Capital Management. The round follows its extended Series A round worth GBP 10 million (approx. USD 14 million) in May 2021. The debt infusion is earmarked to support its expansion efforts in the US, which it entered into in 2020.

Fly Now Pay Later

The providers plug into merchant checkouts and convert business purchases into installments.

These platforms integrate with the merchant’s e-commerce checkout and primarily offer the BNPL solution through their app. Consumers are restricted to shopping at merchants integrated with the provider in most cases.

These providers integrate with the merchant’s e-commerce checkout. The service is offered through the provider’s app or a virtual card that facilitates in-store application, including non-partnered retailers.

These companies offer merchants and financial institutions a white-label product to provide in-house BNPL solutions.

Solutions can use AI/ML to improve the quality of underwriting tools used in assessing consumers

Use of blockchain technology for customer screening is an emerging area

Behalf

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