Optiwise

Optiwise.ai is an AI-based online marketplace optimization platform that assists brands and retailers in scaling their ecommerce business across multiple marketplaces, primarily Walmart and Amazon. It combines the power of machine learning, artificial intelligence, and the expertise of a seasoned team of data scientists and ecommerce specialists to provide actionable insights and optimize performance.

The platform offers a range of features, including product listing optimization, content enrichment, performance analysis, search rank tracking, growth opportunities identification, success reports, alerts and notifications, and rich media management. It simplifies the process of creating and optimizing product content, ensuring the use of relevant keywords, and adhering to marketplace criteria.

Optiwise.ai's data-driven technology enables sellers to generate, import, and update rich media content customized for their brand. It monitors product content and provides notifications if it detects a decline in keyword rank, assessing content performance in search, traffic generation, audience engagement, and conversion rates.

The platform offers periodic performance analysis of products listed on Walmart, providing early warnings of poor performance to help sellers avoid failures and maximize returns on investment. It tracks various metrics, including rankings, conversions, and broken links, allowing sellers to realign their priorities when needed.

Optiwise.ai has recently integrated with ChatGPT, becoming the first platform to offer this capability for Walmart sellers. This integration enables sellers to generate high-quality, optimized product listings and content using generative AI, increasing visibility and conversions.

In November 2022, Optiwise.ai raised USD 1.3 million in funding led by StartupXseed Ventures, which will be used to invest in the product, build a world-class team, and expand its customer base globally.

Key customers and partnerships

Optiwise.ai has worked with various brands and retailers, assisting them in significantly growing their businesses on Walmart and other marketplaces. Sellers have witnessed remarkable results, such as a 3.2X increase in traffic, a 46% increase in conversion rates, and a 2X jump in revenues after using the platform.

Some notable customers include Flying Star LLC, a seller doing over nine figures of transactions on multiple marketplaces, who reported strengthening their branding on Walmart.com and seeing a significant boost in revenue with Optiwise.ai's assistance.