Bizzlogic

Germany-based Bizzlogic is the developer of the Meadow metaverse platform, designed to offer virtual spaces for collaboration with use cases, such as trade shows, immersive shopping experiences, and product presentations. The platform can be accessed via a web browser on a desktop, smartphone, or tablet, allowing up to 100 interactive avatars in a virtual world simultaneously.

The platform features include spatial audio, where users can hear other avatars based on the distance between each other, screen-sharing and live streaming via Dolby Multicast, text-based chatting, and user analytics to gauge customer engagement. Additionally, users can stylize their avatars using the Customizer tool, which can also be linked to user authentication, allowing the avatar to be linked to the user's account.

Meadows utilizes Epic Games' Unreal Engine 5 to produce high-quality, photorealistic environments, with the hardware to run this being offloaded to cloud servers, ensuring improved connectivity for participants. Users can also create custom worlds using pre-designed virtual spaces/templates for conference spaces, networking events or exhibitions or opt for a fully customized solution from Bizzlogic. These worlds can subsequently be managed and modified through Meadow’s content management system (CMS). Further, as of January 2024, the company was working toward offering GenAI-based worlds and incorporating AI-powered brand ambassadors for business-to-business interactions. Additionally, the company was demoing the use of head and face tracking for its platform.

The company differentiates itself from competitors through its initiative to reduce carbon footprint, claiming that each virtual world created through Meadow contributes to the United Nations' Sustainable Development Goals (SDGs) 9 and 11.

Bizzlogic generates revenue through a subscription based model, with pricing determined based on the maximum capacity for a Meadow space. The company also charges hosting fees based on actual usage of the platform per user per minute and custom development fees for tailormade worlds.

Key customers and partnerships

Several notable brands have utilized Meadows, including Siemens, Sony, BMW, P&G, and Carrefour, among others.