NURA

Overview
News
Alternative Ingredients?
Product stageSegments
Go-to-Market
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Sugar substitutes, Cell-cultured and fermented protein ingredients
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NURA is a leading ingredient distributor that specializes in natural food ingredients for the food, beverage, and supplement industry. The company offers a diverse range of ingredients, including proteins, sweeteners, greens, biotics, flavors, and branded products. In August 2024, it expanded its portfolio with YESTEIN Yeast Protein, Advanced Postbiotics, and MADBLEND Stevia Extract Blend.

In addition to ingredient distribution, NURA provides comprehensive R&D services, supporting brands from concept creation to formulation. The company's focus on innovation and sustainability aligns with modern consumer preferences for healthier and eco-friendly ingredients.

Key customers and partnerships

NURA partners with brands in the food, beverage, and supplement industry, offering its ingredients and R&D support to create innovative products. 


HQ location:
16912 Von Karman Ave. Unit B Irvine CA USA
Founded year:
2018
Employees:
11-50
IPO status:
Private
Total funding:
-
Last Funding:
-
Last valuation:
-
Key competitors
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NURA
Arbiom
Alkion BioInnovations
Wisdom Natural Brands
Product overview
Segment
Sugar substitutes
Cell-cultured and fermented protein ingredients
Cell-cultured and fermented protein ingredients
Sugar substitutes
Sugar substitutes
Product stage
Go-to-Market
Go-to-Market
Go-to-Market
Minimum Viable Product
Go-to-Market
Differentiator
Offers an extensive portfolio of ingredients supported by R&D and science
Offers an extensive portfolio of ingredients supported by R&D and science
Claims its unique microorganism strain can use a variety of carbon sources, ranging from traditional agricultural sources to byproducts and wood residues, as feedstock
Developed a patented biostimulation process to produce sweet proteins
The first stevia manufacturer to be FDA approved in the US
Product/service
Proteins, sweeteners, greens, biotics, flavors
Proteins, sweeteners, greens, biotics, flavors
Fermentation-derived yeast protein (Yusto yeast protein)
Sweet proteins (Mabinlin, thaumatin, brazzein, pentadin, stevia), flavors (vanillin, saffron, nootkatone, valencene) and plant proteins (duckweed) via plant tissue culture
Sugar substitutes such as SweetLeaf stevia and monk fruit sweeteners under the SweetLeaf brand
Business/revenue model
Manufacture and supply
Manufacture and supply
Manufacture and supply
Not commercialized yet
Manufacture and supply
Manufacture and retail
Operational presence
US
US
US, France
France
US
Focus market
US
US
US, Europe
France
US
Target audience
B2B
B2B
B2B
B2B
B2C, D2C
Metrics
Ingredients/Inputs
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Microorganism strain
Natural sweetener: derived from Mabinlin II in the Capparis Masaaki plant
Organic stevia leaf extract, monk fruit extract, inulin, silica
Used/to be used in final products
Food and beverages
Food and beverages
Snacks, sauces, and specialized nutritional products
Agri-foods and nutraceuticals
Beverages, yogurt, oatmeal, sauces, smoothies
Benefits claimed
• YESTEIN Yeast Protein offers a complete amino acid profile and is allergen-free, non-GMO project-v
...read more
• YESTEIN Yeast Protein offers a complete amino acid profile and is allergen-free, non-GMO project-v
...read more
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SweetLeaf Stevia Sweeteners claim to be 30x sweeter than processed sugar and contain more than 100 essential nutrients
Price
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Ranges between USD 4.99 (per pack of 50 servings) to USD 17.99 (per pack of 576 servings) (October 2023)
Number of sales points
-
-
-
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-
Production capacity
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10,000 tons/year after the completion of SYLPLANT project (June 2023)
10 tons per year (October 2023)
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Key partnerships/collaborations
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FranceAgrimer: for the NeSweetGen program focused on biostimulation of Capparis biomass in bioreactors and recombinant protein production (January 2019 to December 2020)
American Diabetes Association (ADA): to help people with diabetes and their families by creating sugar-free products (February 2023)
Other useful facts
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Formed following the acquisition of Alkion BioPharma by Evonik Industries in March 2017
SweetLeaf has won 38 awards for taste and innovation with its variety of stevia and monk fruit products
Company profile
Total funding
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USD 34.2 million
USD 8.0 million
-
Avg. time between funding rounds
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607 days
241 days
-
Total revenue
-
-
-
-
Website
Year founded
2018
2017
2011
1982
HQ
Irvine, CA
Durham, NC
Boulogne-billancourt
Gilbert, AZ
Funding data powered by Crunchbase
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