Minute Media is a global technology and sports content company based in London. It operates a proprietary platform that enables the creation, distribution, and monetization of digital short-form content experiences. The company's offerings encompass an end-to-end solution, including an online video platform (OVP), access to brand-safe video content from over 250 providers, and contextually relevant advertising across 2,000 trusted publishers.
Minute Media owns and operates several leading sports content brands, such as The Players' Tribune, FanSided, and 90min. In January 2024, the company acquired STN Video, a Victoria-based startup that distributes over 2 million sports videos and holds partnerships with major North American sports leagues. This acquisition aimed to enhance Minute Media's sports content creation, distribution, and monetization capabilities.
As of March 2024, Minute Media secured a long-term partnership with Authentic Brands Group (ABG) to obtain the publishing rights for the iconic Sports Illustrated brand across digital and print platforms. This deal includes overseeing editorial operations for Sports Illustrated, Sports Illustrated Swimsuit, and Sports Illustrated Kids. Through this partnership, Minute Media plans to leverage its expertise in sports content and technology to grow the Sports Illustrated media business globally while honoring its journalistic legacy.
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