Intuit

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Intuit Inc. (Nasdaq: INTU) is a leading financial management software provider for consumers and small businesses in the US. Founded in 1983 and headquartered in Mountain View, California, Intuit is best known for its TurboTax and QuickBooks product lines.

Intuit operates through four main segments:

Small Business & Self-Employed: This segment includes QuickBooks Online and Desktop, accounting software used by nearly 7 million small business customers to manage finances, payroll, and payments. It also includes Mailchimp, an email marketing platform acquired in 2021.

Consumer: This segment is primarily comprised of TurboTax, the market-leading tax preparation software in the US In fiscal year 2022, TurboTax was used by 47 million tax filers, representing about 29% of total US returns filed.

Credit Karma: Acquired in 2020, Credit Karma offers free credit scores and helps consumers with personal finance decisions. As of 2022, it had 129 million members.

ProTax: This segment provides professional tax software for accounting firms through products like Lacerte and ProSeries.

Intuit has seen strong growth in recent years. For fiscal year 2023 ending July 31, the company reported revenue of USD 14.4 billion, a 13% increase from the prior year. Looking ahead to fiscal 2024, Intuit is projecting revenue growth of 11-12% to between USD 15.89 billion and USD 16.11 billion.

QuickBooks Online accounting revenue grew 22% in Q4 2023 and 26% for the full year.

TurboTax Live revenue increased 17% in fiscal 2023.

International online revenue rose 31% for the full 2023 fiscal year.

Intuit continues to invest heavily in artificial intelligence capabilities across its product portfolio as it aims to become the leading AI-driven expert platform for consumers and small businesses. The company faces some headwinds in its Credit Karma segment due to macroeconomic challenges, but remains focused on long-term growth opportunities.

HQ Location:
2700 Coast Ave Mountain View CA USA
Founded year:
1983
Employees:
10,000+
Marketing Automation
Marketing Automation
Business Expense Management
Business Expense Management
Content Creation Tools
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