Hummingbirds

Hummingbirds is a women-owned marketing tech startup based in Des Moines that connects local businesses with content creators to help boost engagement, sales, and event attendance through social media. The platform allows business owners to connect with local influencers, or 'Hummingbirds', who create and share content about their experiences with the brand. This word-of-mouth marketing approach leverages the trust and influence that Hummingbirds hold within their local communities.

The platform launched in Des Moines and has since expanded to 13 cities across the Midwest as of October 2022. Businesses can create campaigns on the platform, offering experiences or products for Hummingbirds to try and share about on their social media channels. This model creates a domino effect, with Hummingbirds sharing their experiences, leading to referrals and increased traction for the businesses.

Companies like Waxing the City in Omaha have successfully utilized the Hummingbirds platform to drive awareness and traffic to their locations. By providing complimentary services to Hummingbirds, the business receives authentic social media content and word-of-mouth promotion, ultimately leading to new customers and recurring business.