Klover

Klover is a financial services app launched in 2019 that offers interest-free cash advances of up to USD 200 to help users bridge the gap between paychecks. The app utilizes a unique points system where users can earn points by completing various activities such as watching video ads, taking surveys, scanning receipts, and linking retail accounts. These points can be used to increase cash advance limits, with every 200 points equating to a USD 5 increase. Klover does not charge any mandatory fees or interest on cash advances, making its revenue primarily through leveraging user-permissioned data for market research and targeted advertising. The app also provides basic budgeting tools, credit monitoring, and daily cash giveaways where users can win up to USD 100. As of June 2024, Klover reported having over 3.5 million app downloads. In November 2022, the company rebranded its parent entity and commerce data platform to Attain, while retaining the Klover name for its consumer-facing app. Attain launched a self-service consumer insights platform in mid-2023, allowing marketers to access actionable, cross-channel insights derived from Klover's user data.

Key customers and partnerships

Klover has partnered with several major retailers and advertisers to leverage its user data and provide targeted offerings. Some of its notable advertising partners include HBO Max, Coca-Cola, Verizon, GoodRx, and Wayfair. The company has also collaborated with Savvy, a car insurance comparison service, reporting that Klover users are twice as likely to sign up for Savvy compared to the service's average conversion rate. Additionally, Klover has reported significant results for its partners, with a wireless carrier seeing a 282% sales lift, a trading platform achieving a 40% sales boost and 14x return on ad spend (ROAS), and a mass-market retailer experiencing a 65% membership lift and 41x ROAS.